Blogging as a Marketing Strategy

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Brief presentation on ways to include blogging into your marketing strategy. Originally presented by @sstrategy1 at IABC First Coast 5/8/2013

Transcript of Blogging as a Marketing Strategy

Hi,I’m Justin

http://socialstrategy1.com | @sstrategy1

Less Noise,Better Data.

http://socialstrategy1.com | @sstrategy1

Social Media Monitoring, Analysis & Managed ServicesWe provide our clients with business intelligence from big data and social media.

Our proprietary listening engine indexes 99.9 % of the web, filters the noise and uncovers essential data for business decision making.

http://socialstrategy1.com | @sstrategy1

Business Conferencing Solutions

www. 8 0 0 r o l l c a l l . c o m

Organized by

Sponsored by

SMLAWARDS.COM

Blogging & Marketing Strategy http://socialstrategy1.com | @sstrategy1

Who blogs has a company blog or client bloghttp://socialstrategy1.com | @sstrategy1

Evan Williams

http://socialstrategy1.com | @sstrategy1http://socialstrategy1.com | @sstrategy1

SEC EmbracesSocial Media

http://socialstrategy1.com | @sstrategy1

The way Businesses communicate http://socialstrategy1.com | @sstrategy1

WhereDo You Start?

http://socialstrategy1.com | @sstrategy1

Blogging & Marketing Strategy http://socialstrategy1.com | @sstrategy1

B2B Marketing:Lead Gen through Web traffic

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Awareness & Nuturing

http://socialstrategy1.com | @sstrategy1

BLOG

SEARCH EMAIL SOCIAL

WEB LEADS

NURTURE

Planning1. Brand2. Keyword List3. Editorial Plan

http://socialstrategy1.com | @sstrategy1http://socialstrategy1.com | @sstrategy1

Resources

http://socialstrategy1.com | @sstrategy1

ROI Measurement 1. Sales Leads2. Share of Voice3. Marketing Subscription4. Web Traffic

http://socialstrategy1.com | @sstrategy1

Starter Kit http://bit.ly/ss1blogkit

Included in kit:

• Editorial Plan• Keyword List• Editorial Calendar • Blog Post Template• Share of Voice