Blogs  and  Social  Networking  101  

Jane6e  Toral  h6p://www.bloggingfromhome.com  

Internet  Search  emerges  as  the  top  online  acAvity.  

Ac#vi#es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

What  people  Search  for  on  the  Net  

Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

Do  you  know  what  people  say  about  you?  

Social  media  is  changing  the  rules  of  engagement  

Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

What  is  a  blog?  

h6p://survivingauAsm.net  

h6p://getpreGfied.com  

h6p://jay-­‐elx.blogspot.com  

h6p://foodiemanila.com  

h6p://thirstyblogger.com  

h6p://thecreaAvedork.com  

h6p://rabsing.com  

h6p://fatgirlnomore.com  

h6p://project52weeks.com  

h6p://kusinamaria.com  

h6p://gandaeversomuch.com  

h6p://facebuko.com  

#2  

h6p://wheninmanila.com  

A  person  can  derive  income  from  blogging.  

Blogs  can  be  a  tool  to  promote  your  business.  

Business  can  adverAse  in  blogs.  Bloggers  can  earn  via  ad  networks,  display  ads.  

Search  engine  markeAng  

•  Encompasses  any  kind  of  search  results.  •  Everything  you  do  to  raise  your  site’s  visibility  in  search  engines  to  a6ract  more  visitors.  

Search  MarkeAng  Program  

•  Goals  •  Audience  •  Needs  •  Products  •  PotenAal  

SITE  LAUNCH  STEP  #1  RESEARCH  

h6p://www.google.com/insights/search  

Find  out  compeAAon  through  search  engine.  

Search  engine  is  a  reputaAon  engine.  

SITE  launch  Step  #2  Structure  /  OpAmize  

•  About  the  site  •  Company  index  •  Categories  

–  Cat1  •  Photo  •  DescripAon  •  Company  info  

•  Keyword:  category,  company  name  

•  Sidebar  –  Facebook  page  –  Twi6er  –  Slideshare  –  Archives  –  Ads  –  About  author  –  News  

h6p://www.halalcerAfiedfood.com  launched  August  10.   Relevance  

Density  Proximity  

Prominence   Reason  to  return  

Increase  popularity  

SITE  Launch  STEP    #4  MEASURE  VCR  

Monitor  your  ranking.  (results  as  of  August  11)  

Listed  -­‐    Search  results  

Paid  search    (opAon)  

#5  Use  social  networks  to  influence.  

hXp://www.twazzup.com  

hXp://www.bit.ly  

hXp://www.twitoaster.com  

hXp://digg.com  

lists  

breaking  news  

controversy  

Twi6er  stream  

Search  engine  influence  

New  e-­‐mail  markeAng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  

Be  Entertaining  

Grabs  a6enAon..  WOW!  

POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  

1st  place:  Mommy  Talks  by  Precious  BahinAng  h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  

BACKGROUND Apl de Ap + MTV Asia + PH DOT

were in search for the next unsigned PINOY ARTIST

Winner  of  DigitalFilipino  Social  Networking  Awards  2010    (Media  VoAng  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

Digital  PR  #6:  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

hXp://www.slideshare.net/USNavySocialMedia  

Thank  you!  

h6p://www.e-­‐commercephilippines.com  h6p://www.searchprofileindex.com