Blogging for Your Business 101: Doterati Social Media Breakfast
description
Transcript of Blogging for Your Business 101: Doterati Social Media Breakfast
Mike Whaling30 Lines, LLC
Tweet up!
Public questions, comments, heckling:
@30lines
Anonymous questions:
d 30lines
twitter.com/30lines
What is a blog?
Basics of a blogChronological postsAllows subscriptions“Anything with a feed.”
Different kinds of blogsLive bloggingLink blogMicroblogPodcasting/Vlog
Anyone can be a publisher.
How do I get started?
Listen and observe.RSSGoogle AlertsTweetBeepMore to come from Mark…
How do others do it?DesignFormattingTopics FeaturesParticipation
Don’t write anything!
Join the community.
Read. A LOT.
Leave comments.
Understand the dynamics.
BE RELEVANT.
Choose your tools. Start building.
WordPressBloggerTypePadLiveJournalCMS (Joomla, Drupal)MySpaceNingDeliciousTwitterTumblrFriendFeed
Find your voice.
Who will do the blogging?Just youOther employeesCustomers/Stakeholders
Show some personality.ToneTopicsPhotos/imagesVideoPodcasts
Code of conduct? Attribution standards? Anything goes?
Courtesy: Flickr.com; User: obLiterated
Write from the reader’s point of view…
NOT YOURS!
TechnoratiBlogCatalogMyBlogLog
Comments leave a trail back to your site.
Make it easy to find!
EmailRSS
Mobile
Make it easy to subscribe!
Photo Courtesy: Steve Lutz, the SENTinel
Measuring results
Search engine results
Website traffic
Comparative value
Direct revenue
Start reading.
Groundswell (Groundswell.Forrester.com)
ProBlogger.com
SocialMediaToday.com
Mack Collier, Chris Brogan
WHY BLOG?
Nuts About Southwest :: Southwest Airlinesblogsouthwest.com
A Thousand Words :: Kodak1000words.kodak.com
CakePlow :: MindCometcakeplow.com
Final thoughts
Find your voice.
Be a resource.
Steer the conversation.
Keep at it!
30Lines.com