Blogger, come coinvolgere e dialogare con i clienti

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Nofrills 2013, New Job. 28/10/2013 Fiera B2B di Bergamo

Transcript of Blogger, come coinvolgere e dialogare con i clienti

Renato Autore

Revenue & Sales Strategies Management

Destination Management - Business Analysis

WebLog – Diario in rete

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Caratteristiche peculiari

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Blog – Perché o come?

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Blog – niente di più facile…

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Contenuti e qualità

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Regolarità e uniformità

Revenue & Sales Strategies Management

Destination Management - Business Analysis

La genesi di un Post - Interrogarsi

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Costruzione del testo

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Checklist finale

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Social experience & SEO

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Il Blog uno strumento di marketing…

I vantaggi

Dialogo diretto con i clienti

Svelare l’anima dell’azienda

Comunicazione semplice e immediata

Veicolare visite al sito istituzionale

Mostrare le potenzialità

Contenuti di qualità per i social

Ricevere feedback diretti

Comprendere meglio i bisogni clienti

Social Media Network

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Interludehotles.wordpress.com

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Revenue & Sales Strategies Management

Destination Management - Business Analysis

La struttura

Scelta editoriale

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Revenue & Sales Strategies Management

Destination Management - Business Analysis

I Contenuti

La rete dei Social

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Grazie

Renato Autore

r.autore@interludehotels.it

www.facebook.com/interludehotelsresorts

@InterludeHotels

Interludehotels.wordpress.com

Revenue & Sales Strategies Management

Destination Management - Business Analysis