Blog your way to…

Why Blog?

• Create interesting, concise, timely, shareable content

• Encourage a dynamic conversation with your client base

• Be seen as a source of information• It’s a great way to generate a book• Express your opinion in a socially acceptable

venue

10 Tips for Better Blogging

1. Work the title2. Find the perfect length3. Discern fact from opinion4. Research5. Use that emotional hook6. Engage7. Illustrate8. Circulate 9. Link10. Sprinkle Pixie Dust

https://blog.bufferapp.com/perfect-blog-post-research-data

1. Work the title

2. Find the perfect length

Is 1500 words the “sweet-spot?”

3. Discern fact from opinion

(BuzzFeed has 130 MILLION unique visitors every month)

• Let me begin by saying that olive oil is awesome.

• It is pretty.• It is delicious… etc

http://www.buzzfeed.com/christinebyrne/things-you-shouldnt-be-cooking-with-olive-oil#.

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“So as a general rule, cooking over high heat with olive oil is bad news.”

4. Rely on Research, not Wessonality

(exploit the insecurities of your readers)

5. Use that emotional hook

6. Engage

7. Illustrate

8. Circulate

9. Link

10. Sprinkle Pixie Dust

What will make me read your blog

• Good title• Nice pic• Short• Informative• Helpful• Has bullet points• Bonus points if it has “sex” in the title

Some blog posts

• http://www.largeylaw.com/2014/03/03/slip-n-slide-and-sue/

• http://bpclaimoilspill.com/ptsd-and-behavioral-health-in-the-gulf/

• http://www.weinerweiss.com/blog/tips-for-the-handoff-easing-a-childs-transition-between-parents/

• Can a Jew Carry the Torch?