How to use Inbound Marketing to DOMINATE a vertical.

fun fact about me. Inbound Marketing Agents is my 21st start up.

BILLFAETH………….@bfaeth

learn from the best.

#inbound12#inbound12

86%of the top 100 limousine companies don’t have a blog.

Source – Inbound Marketing Agents

“It’s ok. I’m a limo driver.” – Loyd Christmas.

crush your competition

the road to HubSpot

the limousine vertical

please call me!

we don’t use landing pages.

do you know your customer personas?

we only consult!.

#inbound12#inbound12

When you shoot an elephant, you better have a plan on what to do with it.

#inbound12#inbound12

EmployeesAccounting

Graphic / Web DesignContracts

SalesOffice Space

build a personal case study

Contents

landing page metrics

June: Blog 7X per weekJuly/Aug: Blog 14X per week

July: Tweets 48X per dayAug: Tweets 24X per day LinkedIn Groups 1x per day

Leads 77

Leads 69

#inbound12#inbound12

Get involved in a BIG way and keep your funnel full.

#inbound12

Become an expert in your vertical

Identify a need

Provide solutions

Stay focused

Leverage your brand

pick a vertical & nail it!