How To Dominate Mobile Marketing
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4Integrated Local, Social and Mobile Marketing Software
Integrated Local, Social and Mobile MarketingWhy Mobile Is Going to Be More Than
Half of Your Marketing
4Integrated Local, Social and Mobile Marketing Software
“Today you are not behind your competition. You are not behind the technology. You are behind your consumers.”
Rishad Tobaccowala, Chief Strategy & Innovation OfficerVivaKi
4Integrated Local, Social and Mobile Marketing Software
But where are your customers…
…they are on their smartphones
4Integrated Local, Social and Mobile Marketing Software
Mobile Is Right Now…
4Integrated Local, Social and Mobile Marketing Software
Consumer Shopping Habits Are Mobile
95% of smartphone users say they’ve searched for local information.
90% of those users take action within 24 hours
61% of smartphone users called a business after searching, and 59% visited a local business after searching!
4Integrated Local, Social and Mobile Marketing Software
They Even Do It In Your Store!
4Integrated Local, Social and Mobile Marketing Software
And Mobile Leads to Action
4Integrated Local, Social and Mobile Marketing Software
1. Mobile Websites2. Mobile Search3. Mobile Deals
3 Key Players to Help You Win the Game
4Integrated Local, Social and Mobile Marketing Software
Why your business need a Mobile Website
The hub of your mobile presence
4Integrated Local, Social and Mobile Marketing Software
Why Mobile Websites Matter To You
40% of mobile consumers turned to a competitor’s site after a bad mobile web experience
4Integrated Local, Social and Mobile Marketing Software
Why Mobile Websites Matter To You
Over half of consumers will leave if your mobile site doesn’t load in 3 seconds
4Integrated Local, Social and Mobile Marketing Software
Why Mobile Websites Matter To You
Over half of local searches are on mobile devices, and Google ranks sites with mobile versions higher
4Integrated Local, Social and Mobile Marketing Software
Who Has a Mobile Website?
80%
15%
5%
5% of Local Businesses Have Mobile Optimized
Websites
None
This Year
Mobile Op-timized Now
4Integrated Local, Social and Mobile Marketing Software
Responsive vs. Dedicated Mobile Sites
Dedicated Mobile Website – a separate website optimized specifically for mobile devices
Easy, fast and lots of tools to quickly do thisConversion focused for calls and clicksYet, another thing you need to update
separately
4Integrated Local, Social and Mobile Marketing Software
Responsive vs. Dedicated Mobile Sites
Responsive Design – a single website that changes layout automatically based on size of screen (and potentially device)
Pros:
• A single website• A single URL• Easy SEO• Easy marketing• Low cost
Cons:
• A single website• Technical• User Experience
4Integrated Local, Social and Mobile Marketing Software
Responsive vs. Dedicated Mobile Sites
Dedicated Design - specifically for mobile devices considering all the limitations and opportunities of the platform.
Pros:
• User experience• Speed• Cost• Benefit from Local
Search• Immediately Accessible
Cons:
• Multiple URLs• Maintenance• Not Universally
Compatible
4Integrated Local, Social and Mobile Marketing Software
Mobile Website Case Studies
4Integrated Local, Social and Mobile Marketing Software
The Great and Horrible
Great Needs some TLCRestauran
ts
4Integrated Local, Social and Mobile Marketing Software
The Great and Horrible
Great Needs some workHome Repair
4Integrated Local, Social and Mobile Marketing Software
The Great and HorribleGreat Not mobile
friendly
Cleaning
4Integrated Local, Social and Mobile Marketing Software
The Great and HorribleGood Not mobile
friendly
Yoga
4Integrated Local, Social and Mobile Marketing Software
If You Are Relaunching or Building a Website From Scratch
Consider a Great Locally-Focused Responsive Template
4Integrated Local, Social and Mobile Marketing Software
Simplify and Make Mobile Friendly
4Integrated Local, Social and Mobile Marketing Software
Design to Convert Customers
Click-to-Call and Driving Directions Everywhere
4Integrated Local, Social and Mobile Marketing Software
60% of Local Business Websites Don’t Have Their Phone Number on Them
4Integrated Local, Social and Mobile Marketing Software
Social, Email and Review Sites
Leverage your mobile site to build ongoing engagement and generate positive reviews
4Integrated Local, Social and Mobile Marketing Software
But do something…
Whichever mobile route you pick, get started!
Today is always a much better time than tomorrow.
4Integrated Local, Social and Mobile Marketing Software
How to show up in Mobile Searches
Getting found by local customers
4Integrated Local, Social and Mobile Marketing Software
Mobile SEO – What Matters Most
Google+ Local (aka Google Maps, Places)The most important directory on the web
Business Directories (Think Yelp, CitySearch, etc.)
50% of local searches occur on directories & apps
Mobile website SEO Some simple tips and a mobile-optimized website
4Integrated Local, Social and Mobile Marketing Software
A Strong Google+ Local Page Goes A Long Way
Google+ Local results get top billing in many mobile searches.
4Integrated Local, Social and Mobile Marketing Software
Where Does the Data Come From?
Most Local Business Listings Have Errors on
Them
4Integrated Local, Social and Mobile Marketing Software
Directories Drive Business
50%of all local searches occur in directories and mobile apps, not search engines
4Integrated Local, Social and Mobile Marketing Software
Run a Free Report atlocalvox.com/free-report/
Go Now Before You Lose More Business
4Integrated Local, Social and Mobile Marketing Software
Mobile Local SEO for Your Website
Don’t forget about NAP: - Name - Address- Phone Number
Without these, there’s a huge margin for error!
4Integrated Local, Social and Mobile Marketing Software
Mobile Local SEO for Your Website
Updated content is super important. Google wants to return the freshest results!
4Integrated Local, Social and Mobile Marketing Software
Mobile Coupons + Deals
Increase your mobile conversions
4Integrated Local, Social and Mobile Marketing Software
Remember this?
Paid people to attract prospects from outside their store?
4Integrated Local, Social and Mobile Marketing Software
Local Mobile Ads Will Be Offers and Promos
4Integrated Local, Social and Mobile Marketing Software
Mobile Offer Targeting
• Target your deal or event to your
most likely customers geographically
Geofencing
Zip code
Context targeting
• Your deal can be pushed through a
network of mobile apps and sites
• IMPORTANT: Automatically gather
emails for your marketing lists
4Integrated Local, Social and Mobile Marketing Software
Combining The 3 Pillars of Mobile
Using LocalVox to simplify your efforts
4Integrated Local, Social and Mobile Marketing Software
Mobile coupons target new customers, getting their emails for redemption
Emails are sent to those customers automatically with links to social media and review sites
Loyal customers leave more reviews, improving the chances the business gets found by new customers
An Integrated Platform Is More Valuable
1 2 3
4Integrated Local, Social and Mobile Marketing Software
3 Essential SEO Tips for Small Business Under a Mobile Environment
Using LocalVox to magnify your efforts
4Integrated Local, Social and Mobile Marketing Software
3 Essential SEO Tips
• SEO Tip 1 – You’ve Got To Be On The Map (Google Maps)
• SEO Tip 2 – Reviews Are Required
• SEO Tip 3 – Your Local Directories Need To Be Accurate and Up To Date
4Integrated Local, Social and Mobile Marketing Software
Mobile Isn’t Hard If…It’s part of an integratedmarketing platform
Mobile Local PR Social Web Email Search Deals Social
It’s All Just Content Marketing
Market Like a Big Brand
4Integrated Local, Social and Mobile Marketing Software
Want to Learn More?
Stay Tuned for The Next Webinar
From your Local Marketing Experts
LocalVox
4Integrated Local, Social and Mobile Marketing Software
LocalVox Makes Local Online Marketing
Simple, Effective & Affordable
Search Social Mobile Email Advertising Website PR
4Integrated Local, Social and Mobile Marketing Software
LocalVox help all kinds of
Local Businesses – Big & Small
4Integrated Local, Social and Mobile Marketing Software
LocalVox Accolades in the PressLocalVox to “Forever Impact the Way We Distribute and Gather Information About Our Favorite Local Spots”
LocalVox Named Top Local Online Marketing App and Top 15 Marketing Software Overall
LocalVox’s Social Inbox Named One of the Top 25 Social Media Tools
LocalVox Featured at Top Social Media Tool
Top 4 Ways to Improve Your SEO – LocalVox Featured as Only Local SEO Tool in Top 4
LocalVox Named as one of the Top 10 Hottest NYC Startups
4Integrated Local, Social and Mobile Marketing Software
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