“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

Free 30-Day Trial

Instant data. Tweak strategies. Benchmark

competitors.

Use with m

ultiple teams

Best Selling Co-Author ofComplete B2B Online Marketing& The Retargeting Playbook

#SEJSummit#Searchmetrics @LaurenV

#SEJSummit#Searchmetrics @LaurenV

3 TAKEAWAYS

1. It’s all about the messaging

2. Keep your promises as a marketer

3. Know your customers

What You Will Learn

Top 5 Mistakes Marketers

Make

What You Just Learned

Q and A

#SEJSummit#Searchmetrics @LaurenV

Before you start your campaign, make sure you focus. Know your target

audience, your message, your strategy. Don’t get distracted by shiny objects

and don’t try to be everything to everyone.

#SEJSummit#Searchmetrics @LaurenV

Messaging can make or break a campaign

Have a diverse team coming up with and reviewing content

#SEJSummit#Searchmetrics @LaurenV

A simple translation may not be enough with internationalizing your marketing efforts

Take local slang and culture into consideration

Make sure you review your campaigns with locals

If you promise something in your marketing, make sure you are willing to deliver on it

#SEJSummit#Searchmetrics @LaurenV

Know your customers including why they buy from you

Before making a drastic change to a well established brand, sanity check it with customers

#SEJSummit#Searchmetrics @LaurenV

#SEJSummit#Searchmetrics @LaurenV

3 TAKEAWAYS

1. It’s all about the messaging

2. Keep your promises as a marketer

3. Know your customers

#SEJSummit#Searchmetrics @LaurenV

Lauren VaccarelloSVP of Marketing, Sysomos

@Lauren V