Bigpicture:TheoryofChange

ProblemTreeAnalysis

EFFECTS

PROBLEM

CAUSES

Problemdefinedby:

• FREQUENCY

• DURATION

• SCOPE,ORRANGE

• SEVERITY

• EQUITY

• PERCEPTION

AdvocacyComponents• AstrategytoresolvethePROBLEMlongandshortterm• Amessagebasedonresearch,targeted• Action

VisionExercise• ImaginethatinfiveyearsTimeMagazinewritesacoverstoryaboutyourorganizationandtheroleyouhaveplayedincreatingchange.

• Whatwouldtheheadlineandcoverimagebe?

TIME

Whichparticipantsareyou

mobilizingtotakeaction?

Audience

Whatactionscantheytaketoinfluence

youroutcome?

Action

Whatshort-termoutcomeswillcontributetoachievinglong-termimpact?

Goals

Whatlong-termimpact(yourvision)doyouwanttocreateintheworld?

Vision

TheoryofChange

Youshouldbeabletoarticulateatheoryofchangeassimply aspossible

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience

Fillintheblanks

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Outcome

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Outcome Vision

Mobilizemillennialwomen

Toshiftthepublicnarrativetoonethatrecognizescaregivingas

essentialtooureconomicsuccess

Sothatemployeesandpolicymakerscreatepoliciesand

practicesthatdemonstrate

caregivingtobeacollective

responsibility

Therebybuildingtheinfrastructureweneedtoattractandsustainthequalitycareworkforceessentialfor

America’ssuccess

TheMovementTheoryofChange:CaregivingintheUS

Reframing“Babysitting”Movingfromthis…

QualitychildcareAndskillsrequiredofthechildcareworker

• Message andwordchoice• Changeinternallanguage:child

caretoearlylearning• Childcareworkersasteachers• Changetheimageofchildcareas

justbabysitting• Showevidence ofresearch• Makethisaccessibleto

policymakers,parents,childcareteachersandvoters

• Research: Gatheringallthinktank,governmentanduniversitysupport

• Organizingandthepoweroftestimonials

• Childcareteacherswerebroughttogethertotalkaboutpolicysolutions,getthemmotivatedandoutspeakingtoparents,themediaandlegislatorsabouttheneedtobepaidmore

• Coalition:Unlikelyallies andmessagesthatappealtothem

Businessleadersandfiscalconservativelegislatorsweretoldofthefinancialcosttothestateandothercostsbynotprovidingcare

Sowecouldputspotlightonthis:

TheoryofChange:HealthinMexico

“WearemobilizingMexicanpatientstosignpetitionsandsharestoriesthatwillpushPresidentPenaNietotohonorhispromiseandintroducehealthreformsincongress,ultimatelyinordertocreateapublichealthsystemthatprovidescoverageforall.”

WhatisyourTheoryofChange?

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Whatisyourapproach?

• Ifyou’reconfrontational,willitcauseabacklash?

Confrontational publiceducation negotiating(constructive)

Ifyou'renotconfrontational,willyougainanyattention?

• Towhatend?Whatactiondoyouexpect?

SMARTGoalSetting

S – specific

M – measurable

A – action-oriented

R – realisticandrelevant

T – timeandresourcesconstrained

WhatareyourGoals?

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