Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem...

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Big picture: Theory of Change

Transcript of Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem...

Page 1: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

Bigpicture:TheoryofChange

Page 2: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

ProblemTreeAnalysis

EFFECTS

PROBLEM

CAUSES

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Problemdefinedby:

• FREQUENCY

• DURATION

• SCOPE,ORRANGE

• SEVERITY

• EQUITY

• PERCEPTION

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AdvocacyComponents• AstrategytoresolvethePROBLEMlongandshortterm• Amessagebasedonresearch,targeted• Action

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VisionExercise• ImaginethatinfiveyearsTimeMagazinewritesacoverstoryaboutyourorganizationandtheroleyouhaveplayedincreatingchange.

• Whatwouldtheheadlineandcoverimagebe?

TIME

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Whichparticipantsareyou

mobilizingtotakeaction?

Audience

Whatactionscantheytaketoinfluence

youroutcome?

Action

Whatshort-termoutcomeswillcontributetoachievinglong-termimpact?

Goals

Whatlong-termimpact(yourvision)doyouwanttocreateintheworld?

Vision

TheoryofChange

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Youshouldbeabletoarticulateatheoryofchangeassimply aspossible

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

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Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience

Fillintheblanks

Page 9: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Page 10: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Outcome

Page 11: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

Audience Action

Outcome Vision

Page 12: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

Mobilizemillennialwomen

Toshiftthepublicnarrativetoonethatrecognizescaregivingas

essentialtooureconomicsuccess

Sothatemployeesandpolicymakerscreatepoliciesand

practicesthatdemonstrate

caregivingtobeacollective

responsibility

Therebybuildingtheinfrastructureweneedtoattractandsustainthequalitycareworkforceessentialfor

America’ssuccess

TheMovementTheoryofChange:CaregivingintheUS

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Reframing“Babysitting”Movingfromthis…

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QualitychildcareAndskillsrequiredofthechildcareworker

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• Message andwordchoice• Changeinternallanguage:child

caretoearlylearning• Childcareworkersasteachers• Changetheimageofchildcareas

justbabysitting• Showevidence ofresearch• Makethisaccessibleto

policymakers,parents,childcareteachersandvoters

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• Research: Gatheringallthinktank,governmentanduniversitysupport

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• Organizingandthepoweroftestimonials

• Childcareteacherswerebroughttogethertotalkaboutpolicysolutions,getthemmotivatedandoutspeakingtoparents,themediaandlegislatorsabouttheneedtobepaidmore

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• Coalition:Unlikelyallies andmessagesthatappealtothem

Businessleadersandfiscalconservativelegislatorsweretoldofthefinancialcosttothestateandothercostsbynotprovidingcare

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Sowecouldputspotlightonthis:

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TheoryofChange:HealthinMexico

“WearemobilizingMexicanpatientstosignpetitionsandsharestoriesthatwillpushPresidentPenaNietotohonorhispromiseandintroducehealthreformsincongress,ultimatelyinordertocreateapublichealthsystemthatprovidescoverageforall.”

Page 21: Big Picture Advocacy - WordPress.com · 2017. 3. 13. · Big picture: Theory of Change. Problem Tree Analysis EFFECTS PROBLEM CAUSES. Problem defined by: •FREQUENCY •DURATION

WhatisyourTheoryofChange?

Ifwemobilize________________to______________,Wecan_______________inorderto_____________.

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Whatisyourapproach?

• Ifyou’reconfrontational,willitcauseabacklash?

Confrontational publiceducation negotiating(constructive)

Ifyou'renotconfrontational,willyougainanyattention?

• Towhatend?Whatactiondoyouexpect?

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SMARTGoalSetting

S – specific

M – measurable

A – action-oriented

R – realisticandrelevant

T – timeandresourcesconstrained

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WhatareyourGoals?

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