Post on 04-Apr-2018
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WGSN explores the key ideas and trends impacting the Beauty industry.
Margaux Caron - Consultant, WGSN Mindset
Big Ideas:What’s next for Beauty?
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WGSN is the leading global trend authority for consumer markets.
By staying ahead and informed, you can create the future you see – and want – for yourself, your business and your consumers.With over 250 data scientists and futurists located in over 14 countries, we build locally sourced, globally insightful forecasts that can help you make better decisions today.
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But, what does this mean for you?
In the age of 360-degree holism, personalisation, transparency, and augmentation, WGSN experts help our customers understand what’s next for the beauty industry.
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Big Ideas:The key shifts impacting the Beauty Industry
4. Beauty Health
3. Home Grown
2. Enhanced Biology
1. Being True
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TRANSPARENCY / INTEGRITY / HONESTYW
ill It Look Good O
n Me Tho
Being True
The Ordinary
Henri
01
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Non-Toxic
Beauty Lies Truth
Follain
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No one should have to compromise their health for beauty. Together with our clients and makers, we’re taking a stand against
toxins in personal care, refusing to settle for anything but the safest, most effective
products. We’re shifting the mindsets — and building a community of activists who want
a better kind of beauty. — Follain
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Total Transparency
Eclair Naturals
Beauty Lies Truth
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Scientific Nature
Tea Perspective
Farmacy
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True Botanicals
Mary G
raham
Radically Natural
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AntiWellness
“OUR MISSION IS TO PROVIDE A COMBINATION OF THE
TRADITIONAL STYLE YOGA RETREAT WITH TIME FOR OTHER ACTIVITIES NOT
FALLING UNDER THE CATEGORY OF YOGA. WE ARE NORMAL PEOPLE. WE WANT TO HAVE FUN. AND WE LIKE
YOGA.”
- Yoga for bad People
Yoga For Bad People
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IronicBeauty
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BIO-HACKED / BOOSTED / GENETICALLY ENRICHEDBetty Farrell
Bio Hacking
Dam
ien Hirst
Mads Perch
02
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Computers have been the innovation platform of the last decade. The human body will be the innovation platform of the next decade— Geoff Woo, CEO & Co-founder of Nootrobox
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Elevated Function
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Super Performing
Supermood
Algenist Power R
echarding Night Pressed
Serum
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PairedPowers
Lindarome
““In the future, ingestible skincare ingredients will share equal status alongside new-generation topically applied products, while science will allow us to go beneath the skin’s surface, to treat ageing before it happens.”
Paraminder Sandhu - Beauty beneath supplements expert
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24 hour Vitality
Lumity Supplem
ents
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David Leland H
yde
ULTRA-LOCAL / COMMUNITY-CONSCIOUS / CULTURALLY-RELEVANT
Sachette
Home Grown
Mun Skin
03
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Waste Not
FRU
U
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Further Products
Sustainable Sourcing
Rice H
usks
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Heritage Power
Le Jardin Retrouve
Selfridges The New
Craftsm
en
Le Jardin Retrouve
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Saint D’ici
Sourcing Story
Fueguia
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Local Harvesting
Haeckels
Haeckels
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Local Ingredients
Grape Sap
Plum O
il
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Mads Perch
EMOTION-ENHANCING / MOOD-BOOSTING / SENSE-STIMULATING
Betty Farrell
Beauty Health
Schermata
04 Jessica Kenyon
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Over one in three (38%) new beauty products carrying an anti-pollution claim have been launched in the Asia Pacific market, up from 28% in this region in
2015.
— Mintel
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Bacterial Beauty
AOBiom
e - Mother D
irt Shampoo
Galinee
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Yun Probiotherapy
Live & Active
Esse Skincare
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“Imagine designing with the kinds of microbes that we want in a plane or in a phone. There’s a new microbe, its called BLIS and it’s been shown to both ward off
pathogens and give you good breath. Wouldn’t it be awesome if we all had BLIS
on our phones?”— Jessica Green TED fellow & biodiversity scientist
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Mood Based BeautyC
hroma Yoga
The Happiness Institute
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Emotionally Designed
Serotinin Cafe
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BigIdeas
— Being true — Transparency, integrity and honesty will be the pillars of the beauty industry
— Enhanced Biology — body as the next platform for innovation, in self-prescriptive attitudes
— Home Grown — home-grown brands will gain traction, new ingredients that localises the product
— Beauty Health — becoming in touch with moods and feelings, emotion design in beauty will be the new focus for product development
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