Big Ideas,Small Screens

Drew Ungvarsky CEO & Executive Creative Director

Making Better Ads And Experiences For Mobile

@growinteractive

@drewyou

drew.ungvarsky

drew@thisisgrow.com

Charts!

Big Ideas, Small Screens

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Like this one.(We’re using mobile more than desktop.)

Big Ideas, Small Screens

And this one.(Marketing dollars are following suit.)

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And this.(Fragmentation is redefining “mobile.”)

Big Ideas, Small Screens

Big Ideas, Small Screens

And these.

Big Ideas, Small Screens

Big Ideas, Small Screens

The connection between all devices

What mobile can uniquely do

The importance of context

The commonality between all devices

What mobile can uniquely do

The importance of context

Big Ideas, Small Screens

The most important thing I’ve learned about digital marketing came from a 78 year-old man.

Big Ideas, Small Screens

Big Ideas, Small Screens

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Focus on People.Not technology.Know the toolbox inside and out, but don’t let it lead.

Big Ideas, Small Screens

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What mobile can uniquely do

Big Ideas, Small Screens

It’s not the miles, it’s how you live them. -Volkswagen

Connect drivers to the brand and to the ‘VW family’, whether or not they’re already owners.

Brief:

Big Ideas, Small Screens

Insight:

52 minutes a day spent in cars by 44 million Americans, 76% alone.

Big Ideas, Small Screens

We can then capture and amplify the value in between.

Tech Toolbox:

A background bluetooth pairing can tell us exactly when that white space starts and ends.

Big Ideas, Small Screens

• Remember passive usage — it creates value when it’s not expected.

• Consider the power of dynamic video (generated server-side).

• For app-like experiences, touch responsiveness trumps everything.

• Mobile-first means first for everything — concept, design, build, ads, etc.

• Put your content on a diet.

• If we don’t use them in all the wrong ways, beacons will become very useful.

Big Ideas, Small Screens

Creating Uniquely Mobile Experiences

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The importance of context

Big Ideas, Small Screens

Grow love for Madden 15 by tapping into NFL popularity.

Brief:

Big Ideas, Small Screens

Insight:Insight:

84% of smartphone owners owners watch TV with a second screen device in hand.

Big Ideas, Small Screens

People often signal moments that matter when they grab a mobile device.

Big Ideas, Small Screens

@growinteractive

@drewyou

drew.ungvarsky

drew@thisisgrow.com

Thank You

Big Ideas, Small Screens