Post on 14-Feb-2017
From Distribution to Discovery
Venture Path Final 2015
EdTech All Star 2015
Seed Cohort2015
Cohort Alumnus
Best New EdTech Startup 2015
Innovation Track 2015
Intelligent Data Insights Winner 2016
Some of the people we work with
Providers Applications
Today’s agenda
Attention
Discovery
Feedback
Agenda
Today’s agenda
Attention
Discovery
Feedback
Agenda
Media is changing
Today’s agendaNetflix
Information consumes the attention of its recipients. Hence a wealth of information
creates a poverty of attention
Herbert Simon, 1971
largest search engine2nd
use it for education
1,5bn unique users each month
50% of views from devices
38%
New formats like online video are disrupting media
Source: YouTube 2015
Do you know this guy?
Digital overtakes physical, streaming eats download
2009
2014
2
12
8
4
10
6$ (billions)
201120102012 2013
Source: IFPI
Digital music sales
Physical music sales
The beginning of the end for content ownership
Content as a Product Content as a Service
Owning content Consuming content
Attention
Discovery
Feedback
In a world of too much information, discovery is more important than distribution
Joi Ito, 2014
Today’s agendaDiscovery is moving from search to social
Search Social
Recommendations are already a big business
Spends
+$175mper year
More than
+200Employees
Today’s agenda+50% programs are watched due to recommendations
From classification to multidimensional fingerprints
Classification Fingerprints
Designed for a physical world of storage Prepared for digital needs
The History of Filmmaking
Add to Share More 9,063 14
2,091,825Subscribe
Technology Today
3:22 / 10:43
by Film Buff News1,034,190 views
The Golden Age of the Silver Screen Cast in Bronze
Techniques and methods of classic filmmaking
Up Next
Upload<!-- Content Metadata -->Title=“The History of Filmmaking”
Description=“The history of film began in the 1890s, when motion picture cameras were invented.”
Keywords=“Hollywood, special effects,D. W. Griffith, World War II, cinemas, film,feature films, Charlie Chaplin, movie stars,
Nickelodeon, film industry, studios,Lighting, continuity, commercials”
Content Format=“video”Duration=“00:10:43”
Type=“self-study”Skills=“watching, listening”
=“science, biology”=“English”
=“KS4, KS5” core”
1””
Because great data increases the value of content
Hollywood
D. W. Griffith
Feature Film
The History of Filmmaking
Special Effects
Cinemas
World War II ??
??
And where normal metadata lacks context
work
place
person
related toHollywood
D. W. Griffith
Feature Film
PropagandaThe History of Filmmaking
technique Special Effects
utility Cinemas
World War IIevent
Film Production
Mass Media
Popular Culture
Manipulationrelated to broader
broader
Film Directorbroader broader
broader
broader
We can now connect to rich semantic and linked data
Exploring connections narrowly and broadly
Keywords and entities navigated to directly
Hollywood Mass Media
SimilaritiesConceptualities
Concepts and alignments navigated to laterally
The History of Film-making
Special Effects
Cinemas
Popular Culture
Manipulation
Propaganda
Wikipedia graph data
Relationships between art history articles on Wikipedia, by Arends, Froschauer, Goldfarb & Merkl, 2015
Goal: Help users discover more valuable content
Deliver better engagement and retention, while
maximizing diversity
Power recommendations
What is a good recommendation?
Relevance Popularity
Context
The Filter Bubble
YOU
Today’s agenda
Attention
Discovery
Feedback
Data is the new oil
The publishing world is full of lore about what sells and what gets read, but precious little of
the lore is informed by data and analysis.
Harvard Business Review, 2015
Content User
Data goes both ways
Data
EnrichmentCreation CurationAlignment Distribution
The traditional value chain
The new value chain
Discovery
Feedback
Dynamic Data
Smarter Discovery
Better Outcomes
Three things to take away from today
@bibblio_orgbibblio.org
Mads Holmen CEO & Founder
@madsholmenTel +44 (0) 7726 017614mads@bibblio.org
Thank you