1. Content and Learning

2. xxx 3. Hero vs Hygiene 4. Hero Content 5. Hygiene App. 400.000 App. 5m 6. Theory of modern content marketing 7. Remember syndication 37% 2% 61%YouTube Network TV Sites Everything Else 8. #100 Brands < 1k > 1m 50 40 30 20 10 % 50.3% 30.3% 0.6% 1k 10k 100k 1m 3.9% 14.7% 10k 100k 9. From Education to Learning 10. Education has never been more expensive 11. Learning has never been cheaper 12. Education is what other people do to you, learning is what you do for yourself Joy Ito, MIT Media Lab A simple insight 13. Passive Education Learning Curriculum Extrinsic Intrinsic A paradigm shift Active Curiosity 14. Curriculum or Curiosity? 15. Unbundling of education 16. Azerbaijan is #4 in growth 17. The future is already here, it is just not very evenly distributed William Gibson 18. Guess who? 19. Whats Bibblio? 20. The idea 21. All the best from the web API (Web 3.0) Social (Web 2.0) Content (Web 1.0) 22. Self-determined learning 23. The site launching in May 24. The brand perspective 25. How to nail it CREATION SYNDICATION MEASUREMENT 26. Corporate spend will be +50bn USD 27. It is not really for the money Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. Margaret Mead