Biases in Social Cognition Self-Serving Biases General Self-Serving Bias Spotlight Effect...

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Biases in Social Cognition

Self-Serving Biases• General Self-Serving Bias• Spotlight Effect• Self-Righteous Bias• False Consensus• False Uniqueness

Biases in Social Cognition: The Ultimate Attribution Error

Positive Illusions about the In-Group Negative Illusions about the Out-Group

• Examples: Out-group Homogeneity Effect, Ultimate Attribution Error

General Biases in Processing Social Information

Fundamental Attribution Error Actor-Observer Differences Illusory Correlations Primacy Effects Power of the Particular Availability Heuristic Representativeness Heuristic

The Intervention Process

Notice that something is happening Interpret the event as an emergency Decide that there is personal

responsibility to act Decide what form of assistance to give Carry through with the intervention