Biases in Social Cognition Self-Serving Biases General Self-Serving Bias Spotlight Effect...
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Biases in Social Cognition
Self-Serving Biases• General Self-Serving Bias• Spotlight Effect• Self-Righteous Bias• False Consensus• False Uniqueness
Biases in Social Cognition: The Ultimate Attribution Error
Positive Illusions about the In-Group Negative Illusions about the Out-Group
• Examples: Out-group Homogeneity Effect, Ultimate Attribution Error
General Biases in Processing Social Information
Fundamental Attribution Error Actor-Observer Differences Illusory Correlations Primacy Effects Power of the Particular Availability Heuristic Representativeness Heuristic
The Intervention Process
Notice that something is happening Interpret the event as an emergency Decide that there is personal
responsibility to act Decide what form of assistance to give Carry through with the intervention