Business information

Heritage & Local Studies

Public Library USPs?

Council/organisation priorities

Financial austerity

Changing patterns of use

Challenge to our information role

Context:

Exacerbating the

Disintermediation

Perceived Web 2.0 threat?

The Local Studies image?

Focus on your market

Chasing the youth market

“Being where our users are”

“Marketing what we do”

Following bandwagons?

Perceived “solutions”

The Power of Like?

• Increasing visitors to the library

• Increasing use of resources

• Building public/council recognition

• Increasing donations

Web 2.0 goals?

Measures of success:

• What you create – items posted/shared.

• People accessing it – downloads/views.

• Interaction with your content – comment, feedback, tagging, etc.

• Increased enquiries

Or These?

Measures of success:

• Creative communities fostered.

• Level of inter-user engagement & support.

• Collaborative content creation.

• Community-generated content.

Or Rather?

A changing paradigm

Heritage Gallery

The 'S' Factor

Social Media

Flickr and online forum

Embedding Video Clips

Community film-making

High Street project

Solihull Earth

Memoryscapes

Content creation

• Strategic integration

• Mainstreaming

• In the library and online

Self-organised Learning

The Future?

Family History podcasting

Place-based information

RelevanceVisibilityStrategy

IntegrationCreativity

(Radical) Trust

Essentials for success

People or Content?

People AND Content

Web 2.0: The Essential Mix

Beyond Lurking and Liking

David GillHeritage, Information & Virtual Services Manager

Solihull MBCe-mail: dgill@solihull.gov.uk