• #1 - You’re already there….

• #2 - Well profiled interview candidates…

• But most importantly…

• CTO - NASA• CIO – City of Seattle• CIO - City of Westminster

• Buckingham Palace, etc.• VP of Cloud Architecture

– Yahoo• Head of Business

Solutions – Dept. of Education – UK

• Cloud Computing Evangelist at Dell

• CIO – NSW – Australia

• Former CTO – CIA• VP of IT – Rockwell• CIO – Asia / Pacific

Chrysler• Chief Enterprise

Architect - Jeppesen• Plus developers, IT pros,

Line of Business Leaders, CFO’s, CEO’s of startups, major corporations, Venture Capitalists, etc.

“Every Person is his or her own brand.” – Reid Hoffman – LinkedIn

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• Personal Branding meets IDI Recruitment

• Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates

• Getting just the right candidate – techniques

There is a crack in everything,that’s how the light gets in.”

Leonard Cohen

There is a crack in everything,that’s how the light gets in.”

Leonard Cohen

Filtering

• Why Groups?• Finding Groups• Joining, Leaving,

and Lurking

Other Business Social Networks

Additional Online Sources

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MeetUpsSearch for session leaders, local meetup leaders,etc.

(Industry + Topic) Conferences

Review Speaker Lists

Look for Attendee Lists

Webinar Speakers / Podcast Speakers

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• Shouldn’t sound like something written by committee• Should be:

• Authentic• Looks like something you banged out in a minute (but it really took an

hour)

• Conversational

• Personal

• Written in the “voice” of the target (uses their lingo)

• Authentic does not mean a sloppy form letter• And most importantly it should always include in the first two to

three sentences….• Why Me | Why Now

• The “Quick” Scan• Step #1 – LinkedIn, Xing, Facebook - Profiles• Step #2 – Their company’s web site.• Step #3 – Internet Wayback Machine (i.e.

archive.org)• Step #4 – Any public quotes the interview has

given in the past or any interviews that they have participated in.

• Step #5 – Twitter or Blog Feeds

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• Detailed Interviewee Prep• Book’s they’ve written or reviewed

• Amazon, Visual Bookshelf, Library Thing• Presentations they’ve given

• SlideShare.net, Conference Speaker Searches• CV’s they’ve made publicly available• Google Maps Sat view of their location

• Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc.

• Searches tied to a “nation bound” search engine path• i.e. www.google.ca not www.google.com

• Forum Searches• Google Groups, LinkedIn Groups / Q/A, Industry specific or

technology specific groups, etc..

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sean@cascadeinsights.com scott@cascadeinsights.com