Beyond Google - Mining the Web for Company Intelligence (Day Two)
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The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. For more information about free training for business journalists, please visit businessjournalism.org.
Transcript of Beyond Google - Mining the Web for Company Intelligence (Day Two)
• #1 - You’re already there….
• #2 - Well profiled interview candidates…
• But most importantly…
• CTO - NASA• CIO – City of Seattle• CIO - City of Westminster
• Buckingham Palace, etc.• VP of Cloud Architecture
– Yahoo• Head of Business
Solutions – Dept. of Education – UK
• Cloud Computing Evangelist at Dell
• CIO – NSW – Australia
• Former CTO – CIA• VP of IT – Rockwell• CIO – Asia / Pacific
Chrysler• Chief Enterprise
Architect - Jeppesen• Plus developers, IT pros,
Line of Business Leaders, CFO’s, CEO’s of startups, major corporations, Venture Capitalists, etc.
“Every Person is his or her own brand.” – Reid Hoffman – LinkedIn
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• Personal Branding meets IDI Recruitment
• Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates
• Getting just the right candidate – techniques
There is a crack in everything,that’s how the light gets in.”
Leonard Cohen
There is a crack in everything,that’s how the light gets in.”
Leonard Cohen
Filtering
• Why Groups?• Finding Groups• Joining, Leaving,
and Lurking
Other Business Social Networks
Additional Online Sources
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MeetUpsSearch for session leaders, local meetup leaders,etc.
(Industry + Topic) Conferences
Review Speaker Lists
Look for Attendee Lists
Webinar Speakers / Podcast Speakers
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• Shouldn’t sound like something written by committee• Should be:
• Authentic• Looks like something you banged out in a minute (but it really took an
hour)
• Conversational
• Personal
• Written in the “voice” of the target (uses their lingo)
• Authentic does not mean a sloppy form letter• And most importantly it should always include in the first two to
three sentences….• Why Me | Why Now
• The “Quick” Scan• Step #1 – LinkedIn, Xing, Facebook - Profiles• Step #2 – Their company’s web site.• Step #3 – Internet Wayback Machine (i.e.
archive.org)• Step #4 – Any public quotes the interview has
given in the past or any interviews that they have participated in.
• Step #5 – Twitter or Blog Feeds
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• Detailed Interviewee Prep• Book’s they’ve written or reviewed
• Amazon, Visual Bookshelf, Library Thing• Presentations they’ve given
• SlideShare.net, Conference Speaker Searches• CV’s they’ve made publicly available• Google Maps Sat view of their location
• Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc.
• Searches tied to a “nation bound” search engine path• i.e. www.google.ca not www.google.com
• Forum Searches• Google Groups, LinkedIn Groups / Q/A, Industry specific or
technology specific groups, etc..
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Register for our newsletter for more tips and a free copy of our book
www.cascadeinsights.com/newsletter
