BEYOND 10 BLUE LINKS: THE FUTURE OF RANKING

DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

REMEMBER THE GOOD OLD DAYS?

#1 #2

THEN, THIS HAPPENED.

#1

#2

AND THIS…

WAIT FOR IT…

#1

THEN, IT GOT PERSONAL.

WHAT IF THE RULES CHANGE?

#1

IN 2013, BEING #1 DOESN’T MEAN

85 SERP FEATURES

10-PACK DOMAIN SITELINKS

RELATED SEARCHES

SIMILAR SEARCHES

STANDARD IMAGE BLOCK

IMAGE MEGA-BLOCK

NEWS RESULTS

VIDEO THUMBNAILS

RECIPE RATINGS

AUTHORSHIP THUMBNAIL

MINI AUTHORSHIP

EVENT SITELINKS

SEARCH RESULT SNIPPETS

FORUM SITELINKS

DISAMBIGUATION BOX

GOOGLE+ BRAND BOX

PAID SHOPPING (LEFT)

PAID SHOPPING (RIGHT)

PAID SHOPPING (SINGLE)

PAID CREDIT CARD ADS

GOOGLE MAPS INLAY

TRAFFIC MAP

LOCAL 7-PACK

LOCAL “NEAR” BOX

LOCAL “ONE-BOX”

KNOWLEDGE GRAPH (KG)

KG ZAGAT RATINGS

KG RELATED SEARCHES

RELATED SEARCH CAROUSEL

KG CELEBRITY BIO

KG EVENTS, SONGS, ALBUMS

ALBUM CAROUSEL

KG MOVIE BOX

KG BOOK BOX

BOOK CAROUSEL

KG GEOGRAPHIC INFO

KG MEDICAL INFO

KG DRUG INFO

RELATED HEALTH SEARCHES

HEALTH CONDITION SNIPPET

POISON CONTROL ANSWER BOX

SYMPTOM/TREATMENT ANSWER BOX

UPS TRACKING ANSWER BOX

LOCAL TIME ANSWER BOX

SUNRISE/SUNSET ANSWER BOX

SCIENTIFIC CALCULATOR

GRAPHING CALCULATOR

3D GRAPHING CALCULATOR

UNIT CONVERSION CALCULATOR

UNIT CONVERSION ANSWER BOX

DEFINITION ANSWER BOX

TRANSLATION ANSWER BOX

EARTHQUAKE ANSWER BOX

POPULATION ANSWER BOX

FLIGHT ANSWER BOX

FLIGHT STATUS KG FORM

FLIGHT STATUS ANSWER BOX

PAID FLIGHT INFO

PAID FLIGHT SEARCH

PAID HOTEL INFO

MOVIE ANSWER BOX

SHOWTIMES ANSWER BOX

PEOPLE ANSWER BOX

RELATIONSHIP ANSWER BOX

EVENT DATE ANSWER BOX

HOLIDAY ANSWER BOX

BOX SCORE ANSWER BOX

STANDINGS ANSWER BOX

PLAYOFF ANSWER BOX

BRACKETS ANSWER BOX

LIST ANSWER BOX

ENHANCED LIST ANSWER BOX

MOVIE LIST CAROUSEL

BEST OF CAROUSEL

THINGS TO DO CAROUSEL

TEAM ROSTER CAROUSEL

LOCAL CAROUSEL

STOCK TICKER ANSWER BOX

WEATHER ANSWER BOX

NUTRITION ANSWER BOX

NUTRITION KG

KG AROMABASE

KG IMAGE BOX (TEST)

IN-DEPTH NEWS BOX (TEST)

PAID INSURANCE QUOTES (UK)

PAID INSURANCE COMPARISON (TEST)

THE FUTURE IS NOW (JUN 2013)

15% SERPS (OF 10K) WITH:

10 RESULTS NO NEWS, NO LOCAL

NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH

NO PAID INCLUSION NO AUTHORSHIP

LIFE BEYOND SERPS

SERPS KEEP SHRINKING

(BING 4-RESULT)

LOCAL SEARCHES ARE MOVING BEYOND SERPS.

(GOOGLE MAPS)

...AND IT’S NOT JUST MOBILE

DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS.

(APPLE’S SIRI)

SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION.

(GOOGLE NOW)

WHAT YOU CAN DO

HOW WE ACT LIKE IT WORKS

HOW IT ACTUALLY WORKS

THERE IS NO SECRET SAUCE

WHAT DO THEY HAVE IN COMMON?

ENTITIES WILL RULE THE WEB

START ACTING LIKE AN ENTITY

WHY IS RANKING OUR GOAL?

WHAT IF THE RULES CHANGE?

IT’S TIME TO THINK LIKE A BRAND

WHAT IF YOU BUILT TO SELL?

WHAT IF GOOGLE DIDN’T MATTER?

THANKS FOR WATCHING! peter@moz.com • @dr_pete