Beyond 10 Blue Links: The Future of Ranking
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Transcript of Beyond 10 Blue Links: The Future of Ranking
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BEYOND 10 BLUE LINKS: THE FUTURE OF RANKING
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
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REMEMBER THE GOOD OLD DAYS?
#1 #2
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THEN, THIS HAPPENED.
#1
#2
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AND THIS…
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WAIT FOR IT…
#1
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THEN, IT GOT PERSONAL.
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WHAT IF THE RULES CHANGE?
#1
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IN 2013, BEING #1 DOESN’T MEAN
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85 SERP FEATURES
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10-PACK DOMAIN SITELINKS
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RELATED SEARCHES
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SIMILAR SEARCHES
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STANDARD IMAGE BLOCK
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IMAGE MEGA-BLOCK
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NEWS RESULTS
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VIDEO THUMBNAILS
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RECIPE RATINGS
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AUTHORSHIP THUMBNAIL
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MINI AUTHORSHIP
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EVENT SITELINKS
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SEARCH RESULT SNIPPETS
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FORUM SITELINKS
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DISAMBIGUATION BOX
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GOOGLE+ BRAND BOX
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PAID SHOPPING (LEFT)
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PAID SHOPPING (RIGHT)
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PAID SHOPPING (SINGLE)
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PAID CREDIT CARD ADS
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GOOGLE MAPS INLAY
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TRAFFIC MAP
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LOCAL 7-PACK
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LOCAL “NEAR” BOX
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LOCAL “ONE-BOX”
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KNOWLEDGE GRAPH (KG)
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KG ZAGAT RATINGS
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KG RELATED SEARCHES
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RELATED SEARCH CAROUSEL
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KG CELEBRITY BIO
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KG EVENTS, SONGS, ALBUMS
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ALBUM CAROUSEL
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KG MOVIE BOX
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KG BOOK BOX
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BOOK CAROUSEL
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KG GEOGRAPHIC INFO
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KG MEDICAL INFO
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KG DRUG INFO
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RELATED HEALTH SEARCHES
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HEALTH CONDITION SNIPPET
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POISON CONTROL ANSWER BOX
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SYMPTOM/TREATMENT ANSWER BOX
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UPS TRACKING ANSWER BOX
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LOCAL TIME ANSWER BOX
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SUNRISE/SUNSET ANSWER BOX
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SCIENTIFIC CALCULATOR
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GRAPHING CALCULATOR
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3D GRAPHING CALCULATOR
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UNIT CONVERSION CALCULATOR
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UNIT CONVERSION ANSWER BOX
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DEFINITION ANSWER BOX
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TRANSLATION ANSWER BOX
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EARTHQUAKE ANSWER BOX
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POPULATION ANSWER BOX
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FLIGHT ANSWER BOX
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FLIGHT STATUS KG FORM
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FLIGHT STATUS ANSWER BOX
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PAID FLIGHT INFO
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PAID FLIGHT SEARCH
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PAID HOTEL INFO
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MOVIE ANSWER BOX
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SHOWTIMES ANSWER BOX
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PEOPLE ANSWER BOX
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RELATIONSHIP ANSWER BOX
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EVENT DATE ANSWER BOX
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HOLIDAY ANSWER BOX
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BOX SCORE ANSWER BOX
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STANDINGS ANSWER BOX
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PLAYOFF ANSWER BOX
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BRACKETS ANSWER BOX
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LIST ANSWER BOX
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ENHANCED LIST ANSWER BOX
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MOVIE LIST CAROUSEL
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BEST OF CAROUSEL
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THINGS TO DO CAROUSEL
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TEAM ROSTER CAROUSEL
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LOCAL CAROUSEL
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STOCK TICKER ANSWER BOX
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WEATHER ANSWER BOX
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NUTRITION ANSWER BOX
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NUTRITION KG
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KG AROMABASE
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KG IMAGE BOX (TEST)
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IN-DEPTH NEWS BOX (TEST)
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PAID INSURANCE QUOTES (UK)
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PAID INSURANCE COMPARISON (TEST)
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THE FUTURE IS NOW (JUN 2013)
15% SERPS (OF 10K) WITH:
10 RESULTS NO NEWS, NO LOCAL
NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH
NO PAID INCLUSION NO AUTHORSHIP
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LIFE BEYOND SERPS
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SERPS KEEP SHRINKING
(BING 4-RESULT)
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LOCAL SEARCHES ARE MOVING BEYOND SERPS.
(GOOGLE MAPS)
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...AND IT’S NOT JUST MOBILE
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DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS.
(APPLE’S SIRI)
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SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION.
(GOOGLE NOW)
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WHAT YOU CAN DO
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HOW WE ACT LIKE IT WORKS
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HOW IT ACTUALLY WORKS
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THERE IS NO SECRET SAUCE
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WHAT DO THEY HAVE IN COMMON?
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ENTITIES WILL RULE THE WEB
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START ACTING LIKE AN ENTITY
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WHY IS RANKING OUR GOAL?
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WHAT IF THE RULES CHANGE?
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IT’S TIME TO THINK LIKE A BRAND
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WHAT IF YOU BUILT TO SELL?
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WHAT IF GOOGLE DIDN’T MATTER?
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THANKS FOR WATCHING! [email protected] • @dr_pete