BEST PRACTICES FOR FACEBOOK ADVERTISING

PRANAV SHRESTHA

http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.

http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

So, what now?

Organic Reach

Or squeeze out some dough from your marketing budget to advertise on Facebook?

But, before you make it rain with all your marketing dollars

Best PracticesFor FacebookAdvertising

Here Are Some

DEFINE YOUR TARGET MARKET

Don’ t advertise without targeting.It’ s expensive & ineffective.

Take advantage of Facebook’ s 11 targeting factors.

1. Location 2. Age

7. Workplaces

6. Education

5. Keywords

4. Language3. Birthday

8. Relationship 9. Interested In 10. Gender 11. Connections

However, don’ t get carried away and over target. Keep it balanced with the few key attributes that you want to target.

You can pick broad categories like “traveling” or target precise interests such as the airline company.

SET YOUR AD BUDGETS AND GOALS

Think Long Term.Start off with a modest budget.

Start off with a modest budget for your first campaign. You don’ t want to spend it all on a single campaign.

Create measurable goals such as Click Through Rates, number of likes, comments and fans.

Focus more on engagement and less on sales.

Your Facebook page is about building a friendship.

And turning that relationship into brand loyalty.

GET CREATIVE

Don’ t Be Boring.

If your image doesn’ t catch a user’ s eye, you wont get any clicks.

Keep your ad copy short and interesting. Use a call to action.

Create multiple ads with different elements to see what works best.

Don’ t be afraid to experiment.Test different ad copy, images, ad placement and calls to action.

TRACK AND ADJUST

Keep track of your ad campaign through Facebook Ads Manager. Check Click Through Rates, Engagement, Reach and Conversions to see how your ad is performing.

Track and adjust based on which ads worked best for you. Note which interest groups had better response and the creative design that got the most conversion.

To Recap.

Define your

target audience. Set your ad

budget & goals.

Get creative. Track & Adjust.

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