Best Practices, DDU-GKY Odisha

‘Beneficiary Identification Mobilization, and IEC’

"Our goal is an economy where skills,

infrastructure and resources will not be

constraints to growth."

~ Shri Narendra Modi, Honourable Prime Minister of India

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Presentation Content

Skill Initiatives in Odisha: Introduction and Footprints

Best Practices DDU-GKY Odisha: Beneficiary Identification, Mobilization, and IEC

PFMS (Public Fund Management System)

Best Practices DDU-GKY: Outcomes and Learning.

Introduction and Footprints

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• Govt. of Odisha gave ORMAS an added

responsibility to monitor and

coordinate SGSY (SP) program in the

state in June 2010

• Strengthened and streamlined SGSY

(SP) program across the state

• Odisha became Annual Action plan

State (AAP state) in the year 2013-14

Best Practices : Levels of Engagement for Mobilization

Engagement at the GP Level

• GRS • PRIs

Engagement at the Block Level.

• Block administration• ORMAS• IEC

Engagement at the District

Level.

• District Administration • ORMAS• TSA• IEC agency

Engagement at the State

Level

• PR Department • ORMAS• TSA• IEC agency

Best Practices : Vision and Scope of Mobilization

Use of

SECC

data to

reach to

and

bring

the real

needy

01 02

03

04

Use of

folklore,

street-

plays,

intense

outreach

,

construc

tive

dialogue

with

youths

Compre

hensive

use of

media to

create a

strong

mobiliza

tion net

Addressi

ng

entire

training

chain to

make

input-

output

flow

producti

ve

• Reaching • Sensitizing• Mobilizing• Uploading-• Token generation • Bringing • Counselling• Tagging• Bank A/Cs• Aadhar card• Training• Placing• Tracking

Best Practices : Vision and Scope of Mobilization cont.…..

GRS and PRI

• Identify households

• Counsel youths & parents

• Fill-up application forms

• Generate and give a Token number

Reaching Sensitizing Mobilizing

Village/ GP level

I

Block Level

BPM/ Skill Coordinator

• MIS upload of filled-in forms

• Pulling up BPL/ SECC data

• Token generation, handover to candidates in counselling camps

Uploading(Token generation) II

IEC coordinator/ TSA DCs/ District team

• IEC agency brings candidates to counselling camps

• PIAs present career / trade options

• Candidate chooses trade and PIA

Bringing Counselling

TaggingIII

District Level

Best Practices : Vision and Scope of Mobilization cont.…..

IEC

• Filling-up of the bank account opening form

• Collection of biometric data and candidate details for Aadhaar card

• Processing of data

Bank Account Opening Adhar card

Block/ District level

IV

District Level

PIA/ORMAS-TSA

• Residential training

• OJT

• Placement counselling

• Sample based tracking

Training Placing

TrackingV

Level 1 Level 2 Level 3 Level 4

• ORMAS

• TSA (PwC)

• IEC (CEWS)

State District Block GP/Village

Best Practices: Manpower Deployment

• District Administration

• TSA (PwC)

• IEC (CEWS)

• Block Administration

• ORMAS/ OLM Block Team

• TSA- DC

• GRS

• PRIs

Best Practices: Use of Media

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PostersSticker on Rikshaw Auto, and Bus

TV spotLeafletsNewspaper Leaflets

Hoarding

1 2 3 4 5 6

Wall Painting

Mobile Application

Bulk Messages

Toll Free No.

7 8 9 10

Best Practices: Use of Media

Hoardings

112 Flex Hoardings 10’ x 20’

Leaflet

Best Practices: Use of Media 12

7 lakh leaflets 7” x 9”

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Posters

Best Practices: Use of Media

Wall-painting

4000 vinyl posters 20” x 30”

6359 Wall Paintings 10’x8’ and 8’x6’

14Banner

Best Practices: Use of Media1700 Flex Banners 6’x4’

Mobile Vans

Best Practices: Use of Media

Newspaper Ad

Sticker

3000 die cut stickers Demai & 1/8 Crown

30 vans to run in a cluster of 6 districts in one cycle of campaign, total 5 cycles of campaigns of 18 days each

Twice in a week in 4 main local newspapers

PFMS – Current Status

01

02

03

04

Deregistered ORMAS Skill account under NRLM.

ORMAS State Skill Bank Account is linked to PFMS

Collected the PFMS format from all PIAs.

ORMAS is registered in PFMS under DDU-GKY.

PFMS - Pipeline Activities

PIA Registration & Bank Account Linkage

District & Block Account to be registered and Linked

Real Time Fund Management

Real Time Component Wise Expenditure Tracking

Physical Target for 2015-16

2

1

43

….within March 2016

….and achieving the sub-target of

63585 placement

Achieving the

target of 84780

training

….mobilizing 1.6 lakh

candidates

Strategy to Achieve

1.Bringing at least 100 odd PIAs on board

2.Setting PIA targets-

• Not less than 1200 per PIA

• At least 5 training centres per PIA

• At least 2 concurrent batches per training centre

• No batches less than a trainee strength of 30

+ + =PIAs TCs Batches

• 2 months of Classroom Training + 1 Month of OJT

TargetAchievement

How the Strategy will work

TC= Training CentreCCB= Concurrent BatchesTcys= Training Cycle

• 100 PIAs x 1200 training target = 120000 training target

• 5 TC x 2CCB x 4 Tcys x30 trainees = 1200 training target per PIA

• Even with 70% capacity utilization, we achieve our target

Standards

01

Centre Gradin

g

02

PIA Rating

.

03

Model Trainin

g Centre

s / SDC s

04Migratio

n Support centres

05

Protocol for PIA

entry and performan

ce

New PIA Application Eligibility and Approval Protocol

1 2 3 4 5

Selection Eligibility (Administrative)

Selection Eligibility (programmatic guiding principles)

Desk Appraisal

Field Appraisal

Technical Appraisal

StepStep Step Step

Step

New PIA Application Eligibility & Approval Protocol cont.….

6 7 8 9

Putting up in PSC

Putting up in PAC

MoU Signing

Go-ahead letter/ start of training centre

StepStep Step Step

Step

10

Go-ahead letter/ start of training centre

Step

Outcome of Strategy

PIAs relieved of direct mobilization task

PIAs get time to focus on training and placement

Last mile reach

State-wide perceptibility of the program

01 02 03 04

Outcome of Strategy Cont.….

Optimal utilization of training centre resources

Effective use of training manpower / machinery

High target vision matched with matching mobilization practice

05 06 07 08

Higher trainee retention

Learning

1Effective mobilization through holistic approach- youth along with the household

Matched with mass outreach, and

Enhances training output achievement

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3

4

Mission approach

"Millions and Millions of Indian youth should go

for acquisition of skills and there should be a

network across the country for this and not the

archaic systems. They should acquire the skills

which could contribute towards making India a

modern country "

~ Shri Narendra Modi, Honourable Prime Minister of India

Thank You !