Best Practices, DDU-GKY Odisha ‘Beneficiary Identification Mobilization, and IEC’ 1.
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Transcript of Best Practices, DDU-GKY Odisha ‘Beneficiary Identification Mobilization, and IEC’ 1.
Best Practices, DDU-GKY Odisha
‘Beneficiary Identification Mobilization, and IEC’
"Our goal is an economy where skills,
infrastructure and resources will not be
constraints to growth."
~ Shri Narendra Modi, Honourable Prime Minister of India
3
Presentation Content
Skill Initiatives in Odisha: Introduction and Footprints
Best Practices DDU-GKY Odisha: Beneficiary Identification, Mobilization, and IEC
PFMS (Public Fund Management System)
Best Practices DDU-GKY: Outcomes and Learning.
Introduction and Footprints
4
• Govt. of Odisha gave ORMAS an added
responsibility to monitor and
coordinate SGSY (SP) program in the
state in June 2010
• Strengthened and streamlined SGSY
(SP) program across the state
• Odisha became Annual Action plan
State (AAP state) in the year 2013-14
Best Practices : Levels of Engagement for Mobilization
Engagement at the GP Level
• GRS • PRIs
Engagement at the Block Level.
• Block administration• ORMAS• IEC
Engagement at the District
Level.
• District Administration • ORMAS• TSA• IEC agency
Engagement at the State
Level
• PR Department • ORMAS• TSA• IEC agency
Best Practices : Vision and Scope of Mobilization
Use of
SECC
data to
reach to
and
bring
the real
needy
01 02
03
04
Use of
folklore,
street-
plays,
intense
outreach
,
construc
tive
dialogue
with
youths
Compre
hensive
use of
media to
create a
strong
mobiliza
tion net
Addressi
ng
entire
training
chain to
make
input-
output
flow
producti
ve
• Reaching • Sensitizing• Mobilizing• Uploading-• Token generation • Bringing • Counselling• Tagging• Bank A/Cs• Aadhar card• Training• Placing• Tracking
Best Practices : Vision and Scope of Mobilization cont.…..
GRS and PRI
• Identify households
• Counsel youths & parents
• Fill-up application forms
• Generate and give a Token number
Reaching Sensitizing Mobilizing
Village/ GP level
I
Block Level
BPM/ Skill Coordinator
• MIS upload of filled-in forms
• Pulling up BPL/ SECC data
• Token generation, handover to candidates in counselling camps
Uploading(Token generation) II
IEC coordinator/ TSA DCs/ District team
• IEC agency brings candidates to counselling camps
• PIAs present career / trade options
• Candidate chooses trade and PIA
Bringing Counselling
TaggingIII
District Level
Best Practices : Vision and Scope of Mobilization cont.…..
IEC
• Filling-up of the bank account opening form
• Collection of biometric data and candidate details for Aadhaar card
• Processing of data
Bank Account Opening Adhar card
Block/ District level
IV
District Level
PIA/ORMAS-TSA
• Residential training
• OJT
• Placement counselling
• Sample based tracking
Training Placing
TrackingV
Level 1 Level 2 Level 3 Level 4
• ORMAS
• TSA (PwC)
• IEC (CEWS)
State District Block GP/Village
Best Practices: Manpower Deployment
• District Administration
• TSA (PwC)
• IEC (CEWS)
• Block Administration
• ORMAS/ OLM Block Team
• TSA- DC
• GRS
• PRIs
Best Practices: Use of Media
10
PostersSticker on Rikshaw Auto, and Bus
TV spotLeafletsNewspaper Leaflets
Hoarding
1 2 3 4 5 6
Wall Painting
Mobile Application
Bulk Messages
Toll Free No.
7 8 9 10
Best Practices: Use of Media
Hoardings
112 Flex Hoardings 10’ x 20’
Leaflet
Best Practices: Use of Media 12
7 lakh leaflets 7” x 9”
13
Posters
Best Practices: Use of Media
Wall-painting
4000 vinyl posters 20” x 30”
6359 Wall Paintings 10’x8’ and 8’x6’
14Banner
Best Practices: Use of Media1700 Flex Banners 6’x4’
Mobile Vans
Best Practices: Use of Media
Newspaper Ad
Sticker
3000 die cut stickers Demai & 1/8 Crown
30 vans to run in a cluster of 6 districts in one cycle of campaign, total 5 cycles of campaigns of 18 days each
Twice in a week in 4 main local newspapers
PFMS – Current Status
01
02
03
04
Deregistered ORMAS Skill account under NRLM.
ORMAS State Skill Bank Account is linked to PFMS
Collected the PFMS format from all PIAs.
ORMAS is registered in PFMS under DDU-GKY.
PFMS - Pipeline Activities
PIA Registration & Bank Account Linkage
District & Block Account to be registered and Linked
Real Time Fund Management
Real Time Component Wise Expenditure Tracking
Physical Target for 2015-16
2
1
43
….within March 2016
….and achieving the sub-target of
63585 placement
Achieving the
target of 84780
training
….mobilizing 1.6 lakh
candidates
Strategy to Achieve
1.Bringing at least 100 odd PIAs on board
2.Setting PIA targets-
• Not less than 1200 per PIA
• At least 5 training centres per PIA
• At least 2 concurrent batches per training centre
• No batches less than a trainee strength of 30
+ + =PIAs TCs Batches
• 2 months of Classroom Training + 1 Month of OJT
TargetAchievement
How the Strategy will work
TC= Training CentreCCB= Concurrent BatchesTcys= Training Cycle
• 100 PIAs x 1200 training target = 120000 training target
• 5 TC x 2CCB x 4 Tcys x30 trainees = 1200 training target per PIA
• Even with 70% capacity utilization, we achieve our target
Standards
01
Centre Gradin
g
02
PIA Rating
.
03
Model Trainin
g Centre
s / SDC s
04Migratio
n Support centres
05
Protocol for PIA
entry and performan
ce
New PIA Application Eligibility and Approval Protocol
1 2 3 4 5
Selection Eligibility (Administrative)
Selection Eligibility (programmatic guiding principles)
Desk Appraisal
Field Appraisal
Technical Appraisal
StepStep Step Step
Step
New PIA Application Eligibility & Approval Protocol cont.….
6 7 8 9
Putting up in PSC
Putting up in PAC
MoU Signing
Go-ahead letter/ start of training centre
StepStep Step Step
Step
10
Go-ahead letter/ start of training centre
Step
Outcome of Strategy
PIAs relieved of direct mobilization task
PIAs get time to focus on training and placement
Last mile reach
State-wide perceptibility of the program
01 02 03 04
Outcome of Strategy Cont.….
Optimal utilization of training centre resources
Effective use of training manpower / machinery
High target vision matched with matching mobilization practice
05 06 07 08
Higher trainee retention
Learning
1Effective mobilization through holistic approach- youth along with the household
Matched with mass outreach, and
Enhances training output achievement
2
3
4
Mission approach
"Millions and Millions of Indian youth should go
for acquisition of skills and there should be a
network across the country for this and not the
archaic systems. They should acquire the skills
which could contribute towards making India a
modern country "
~ Shri Narendra Modi, Honourable Prime Minister of India
Thank You !