OpeningBert Weijters – Professor of Marketing

Vlerick Leuven Gent Management School

I

METHODS, MODELS & SOLUTIONS

AGENDA17.00- 17.15 Opening and Welcome

Prof. Dr. Bert Weijters

Prof. Dr. Niels Schillewaert – Esomar

17.15-17.45 MR industry challenges for BelgiumTom De Ruyck – BAQMaRLudovic Depoortere – FebelmarProf. Dr. Niels Schillewaert – Esomar

17.45-18.05 And they lived happily ever afterAnnelies Verhaeghe – Esomar Young Researcher of the Year 2009

18.05-18.45 From Asking to Listening: The “new” research paradigm?Laurent Florès - CRMMETRIX and ESOMAR Council member

18.45-19.00 Wrap up and closingProf. Dr. Niels Schillewaert – Esomar

19.00-20.00 Social Networking

North

America

10%

Latin

America

6%Middle

East and

Africa

6%

Western

Europe

54%Eastern

Europe

9%

Asia Pacific

15%

Global membership breakdown

Local Meetings

Region 2007 2008 2009 2010

APAC 4 4 6 13

Eastern Europe 3 5 6 9

LATAM 3 3 5 8

Middle East and Africa 1 2 4 7

North America 1 1 2 5

Western Europe 9 10 12 16

TOTAL 21 25 35 58

Market Research Industry in Belgium

Trends and challengesTom De Ruyck – BAQMaR

Ludovic Depoortere – Febelmar

Niels Schillewaert - Esomar

we are all

analysts

www.baqmar.eu/challenges

What’s in the Febelmar-mix ?

.

29 Members

85 % of Research Market in Belgium

New: Stimulate & Inspire Researchers

to Exchange Ideas by sharing more

content

Task forces & Challenges

Febelmar Learning Centre

Partnerships with BAQMaR & Esomar

Positive drive within the industry

.

I. Publish & shareUse the Esomar platform

Conference participations

» Content & learning inspiration

» Networking = open source

• Competitors

• Suppliers

• Clients

• Employees

» Industry trends

I. Publish & shareUse the Esomar platform

Critical success factors for getting

papers accepted and involved

1. Have challenging idea – something worth telling

2. A creative presentation format

3. Be a good speaker (prepare!)

4. Involve a client and co-present – partner

II. Develop partnerships& innovate

»With a shared passion for innovation

»Experiment and explore the limits of what is new

»Innovation makes brands and industries cool

• Graduate Membership

•Young Researcher Award

• Future Talent Meets the Industry

• Academic Thought Programme

III. Involve the youngEnhance skills & talent

An ESOMAR initiative aimed at enhancing the skills, know how

and expertise of Market Research

students, graduates and young

professionals.

Getting involved with academia

Professors are encouraged to participate by:

» submitting papers to our events

» attending conferences (at special academic rate)

» participating in the debates and discussions and

» meeting the industry leaders in a personal and stimulating environment

Future Talent Meets the Industry

Gives students the chance to network within the industry and make professional contacts to help them further their career

Encourages the brightest students to enter the MR industry and starts a dialogue between University and Business school professors.

Elias Veris – one of many who started his career after being part of the initiative

And they lived happily ever after Annelies Verhaeghe

Esomar Young Researcher 2009

And they lived happily ever after...

Young researcher Award

Annelies Verhaeghe

My inspiration

-28 year- -54 year- -82 year-

Longevity

Health problems

Quality of Life

Daily life impact

Social media netnography

81861

This is what’s out there...44 themes detected

Buzz volume

Sen

tim

ete

rSuccess factors

Opportunities

Immediate attention

Buzz volume

Sen

tim

ete

r

Eating

professional

Housing

Payment

Guilt

Identity

Telephone call

Treatment

Diagnosis

Transport

Dog

Personal care Law

Clothes

Active

FriendsDecision

Safety

Religion

Buzz volume

Sen

tim

ete

r

Guilt

Identity

Telephone call

Treatment

• Lack of good friends

• Natural communication

• Losing your identity as a caregiver

Telephone call

Treatment

• Finding right treatment is not easy

• Tranquilizers &surgery

• Costs

• Unfriendly nurses

• Unpractical bandages

• Never ending treatment

Buzz volume

Sen

tim

ete

r

Active

FriendsDecision

Safety

Religion

Decision time

Good decision = context + time + safety

Buzz volume

Sen

tim

ete

r

Eating

professional

Housing

Payment

Diagnosis

Transport

Dog

Personal care Law

Clothes

Eating = enjoying life

Health problems Appetite decreases

Altered tasteChewing

Swallowing

Their recommendations

Ourchallenges

Your personal best friend

Mind your language

Keep it short

Find new, human ways to tie people to chairs

Supermarket for elderly

Adapt food

I am old enough to take my own decisions

Thank you!

From Asking to Listening

The “new” research paradigm?Laurent Florès - CRMMETRIX and ESOMAR Council member

Wrap-up & closingNiels Schillewaert - Esomar

GLOBAL MARKET RESEARCH 2008ESOMAR INDUSTRY REPORT

In cooperation with KPMG Advisory

HIGHLIGHTS

CONGRESS 2010

ODYSSEY 2010THE CHANGING FACE OF MARKET RESEARCH

ATHENS / 12 – 15 SEPTEMBER

As we enter a new

decade we discover

how market research

is leading the way in

taking ‘new directions’

while keeping its

relevance

Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!