B.E.S.TB.E.S.T

Attract Nurture

Enforce Neglect

ImportantNot urgent

ImportantUrgent

Not ImportantNot Urgent

Not ImportantUrgent

Decisions

Influence

Concern

E B

S I

Realm of Transactions

ValueMoney Needs

Value to customer

UniqueFool

Fools

Be

Do

HaveBelief Busines

s

Behavior

Emotions

Why?