Bioelectrochemical System for Wastewater Treatment

“BES”

Team 10

Spring 2012

Final Presentation

Decentralized wastewater treatment using Microbial Fuel Cell Technology resulting in Electricity Generation from Wastewater.

http://youtu.be/k7sQuNUsdMQ

Technology Video Blog

http://ipbuwm.wordpress.com

Interview Videohttp://youtu.be/C1VFJbu1ppk

The synergistic coupling of Microbial Fuel Cell technology withAlgae Bioreactors for complete treatment of wastewater

Integrated Photo-Bioelectrochemical System

Kyle JacobsonEL

Zhen HePI

Mark MurphyMentor

Contacts this week

4

Decentralized wastewater treatment using Microbial Fuel Cell Technology

Kyle JacobsonEL

Zhen HePI

Mark MurphyMentor

TotalInterviews/

Conversations 102

BESBioelectrochemical System for Wastewater Treatment

Fuel

CO2

H+

O2

H2O

e-

Cation Exchange Membrane

Bacteria

Anode Cathode

How does a microbial fuel cell work?

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User ?

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User ?

?

Team: BESFinal (HA!) Business Model Canvas

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing

Water/Wastewater Technology Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan

What we learned• Regulation driven – ever tightening

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

• Value propositions confirmed

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

• Value propositions confirmed• Customers interested in MFC technology• Demonstration scale needed to validate

technology

Learning pathwayI-Corp Program

Start

Feedback

Partnerships

Larger Water Company – Have you piloted this yet? (Mature technology)

Municipal WWTP – Conservative in adoption of new tech

Have you looked at Industrial?

Industrial WW Producers: Food/Beverage

Why do we want algae?

Sales Reps: Influencing everyone! Algae

Customer Contacts

Sunnyvale WWTP – Separation and Space issue

Another Product (algae) to deal with

More Industrial WW Producers:More flexible in adoption...

Technology Development

Tran

sitio

n Pe

riod

Demonstration Scale!

Food and Beverage Wastewater Market Size - 2011*

$450 million (30% new facilities)

$1.5 billion

$135million(30% small scale treatment system)

*Frost and Sullivan, 2012

Total Market

Target Market

Total Available Market

5% Annual Growth

Target Market

• Food and Beverage WW producers

– Low to Medium Strength Organic Load

• 500-2000mg/L COD

– Low to Medium Flow Rates

• < 250,000gal/day

Target Market

Cheese Plants have wastewater!

Customer Archetypes

• Water/Wastewater Technology Company

– Manufacturing ability

– Develop new technology

– Utilize out-side sales representative network

Wow, that’s neat but… Interesting… We’d like to

try that?Customer Attitude

Financial Cost

BES Scale<1L 100 L 1m3

Timeline 0 yr 1 yr 2 yr

$660k$150k$0

Transition Period

Pathway to Scale Up

EcosystemUniversity &

Start-up

Feedback from Customer Development

Education

Prototype & Demonstration

Water Tech. Co.(Client)

Water Technology Company

(Partnership)

Licensing

IP$$

Previous Business ModelCanvas

Team Interview Video

• http://www.youtube.com/watch?v=2JpvyxKEsio&feature=relmfu

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User

Team: IPBBusiness Model Canvas 2

- S. Alliance -Eng Consulting Company-Coopetition-Synthetic GenomicsJoint VenturesBuyer-Supplier

IP

- Problem SolvingProduction- Education

Energy EffWW TreatmentBioenergy-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

People ManufacturingR&D

OutsourcingDirect ServicesWeb-Based- Self-service

-Direct CommThrough Firm-Through Partners-Website

Case-by-caseAsset SaleLicensing

• End UserWastewater Firm - Seimens - Veolia Water - GE WaterMunicipal/ Industrial Wastewater Treatment Facilities

Team: IPBBusiness Model Canvas 3

- S. Alliance -Eng Consulting Company-Coopetition-Synthetic Genomics-Joint Ventures

IP

- Problem Solving- Education

-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

-Less Sludge Production

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website

- Licensing (large scale)- Asset Sale (small scale)

- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities

Farmers

Team: IPBBusiness Model Canvas 5

- S. Alliance -Eng Consulting Company

Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste-Energy Efficient Contaminate Removal-Less Sludge Production-Energy Savings

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing (large scale)- Asset Sale (small scale)- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water

- Municipal/ Industrial Food/Beverage Wastewater Treatment Facilities-Farmers

Team: IPBBusiness Model Canvas 4

- S. Alliance -Eng Consulting

Company

-Coopetition -Synthetic Genomics

-Joint Ventures

-ManufacturingIP

- Problem Solving- Education

-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

-Less Sludge Production- Energy Savings

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website

- Licensing (large scale)- Asset Sale (small scale)- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities

- Farmers

Team: BESBusiness Model Canvas 6

- S. Alliance Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESBusiness Model Canvas 7

- S. Alliance Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale- Consulting

-Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESBusiness Model Canvas 7

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale

-Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESFinal (HA!) Business Model Canvas

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing

-Wastewater Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan