Benefits of a Quality Online Booking Engine

Josh Wise

VP Business Development

About RezStream

•Established in 2005•Located in Denver, Colorado•21 Employees

WHO WE ARE

•Software and Internet Services •Independent Properties Only•100 Rooms or Less

WHAT WE DO

•Founders of RezStream Set the Tone•Hire Passionate Professionals•Education

WHY WE DO IT

About Me

• Married 5 years, Together for 19

• 4 Year Old Daughter

• Born and Raised in Denver

• Sports Enthusiast (Denver Broncos )

• 5 Years at RezStream

• Oversee Sales, Marketing and Support

• Tricked into Adopting a Foster Dog

• Love Helping People

Josh Wise

Overview

Why You Are Here• Interested to understand why an Online Booking Engine will

help your business• You want to re-evaluate your current Booking Engine to

determine if it’s relevant to the market place

Overview

What We Will Cover1. What is an online booking engine2. How will an online booking engine benefit your property3. Various calendar options 4. Required Booking Engine features guests expect5. Reporting and tracking options6. Varying pricing models

Overview

What is an Online Booking Engine?

• An application which helps the travel industry support reservations through the Internet

How it Works

• A booking engine is installed on the properties website, allowing guests the ability to search available room inventory based on specific dates

Stats

• 148.3 million travel bookings are made on the internet each year• Internet travel booking revenue has grown by more than 73% over the past five

years• 57% of all travel reservations are made on the Internet• More than 40% of online traffic related to travel queries now comes from

mobile devices• 65% of same day hotel reservations are made from a smartphone• 39% of online bookings are made outside normal office hours (8am to 5pm)• A typical travel shopper will visit 22 websites in “multiple shopping sessions”

before booking a trip *Research sources: eTrack, eMarketer, Alexa.com

Travel Booking Statistics

Facts

• Provide convenience for your guests• Increase reservations/revenue (57% of bookings made online)• Reduces the need for additional employees• Improving customer service for your onsite guests

How an Online Booking Engine Helps Your Business

ThemePoor Transition to a Booking

Theme

Seamless Transition to a Booking

Calendar OptionsQuick Booking Widget Option

• Ideal for everyone• Located on every page of your

website• Located “above the fold”• Ideal for repeat guests, immediate

decision makers

Vertical

Horizontal

Calendar Options

• Preferred by B+B’s• Located in main navigation under

Reservations or Book Online tabs• Located on accommodations overview pages• Located on unit detail pages

2 Week Calendar Option

Calendar Options2 Month Calendar Option

• Preferred by properties with room types and those with a lot of inventory options

• Located in main navigation under Reservations or Book Online tabs

• Located on accommodations overview page

• Located on unit detail pages

Calendar OptionsIndividual Unit Calendar Option

• Preferred by properties with unique individual units and those with individual unit detail pages

• Located only on individual detail pages

FeaturesFlexibility of Unit Choices

• See available units based on search dates

• See unavailable units based on same search date

• Filter units based on pricing or capacity

Features

• Guests can filter their accommodations search by desired amenity• This feature can be toggled on or off

Searchable Amenities

FeaturesAdditional Revenue Options

• Offer packages and/or POS items to the reservation

FeaturesTerms & Conditions Agreement

• Protect yourself against the bad guests• Define your rules• Explain your deposit policy• Set your cancellation policies• Outline your rules on

children/pets/etc.

FeaturesBilling and Payment Information

• Collect contact information• Name• Address• Phone• Email• Custom Field(s)

• Collect billing information• 2-Way integration with PMS

Features

Booking Engine

PMS GDS

TripAdvisor TripConnect

Gift Certificates

Connectivity with Online Booking Engine

FeaturesAdditional Revenue Generators

Facebook Mobile Booking Engine TripAdvisor TripConnect

FeaturesCustomized to Your Needs

• Minimum night stay• Promotional codes• Multiple rates

• 2-Way connection of availability and bookings• Online bookings automatically populate within reservation

software

Reservation Software Integration

Reporting and Tracking ROI

• Track all online bookings• Integration with Google Analytics for revenue tracking by

source/keyword

Features

Client Provides: Vendor Provides:

Room, Rates, Taxes Booking Engine Creation

Room Descriptions Custom Theme to Match Website

Room Pictures Delivery of Booking Engine Link

Property Policies / Terms and Conditions Mobile Booking Engine

Deposit Structure Training on the Booking Engine

Installing Booking Engine Links on Website GA Account ID

Booking Engine Setup StepsSetup

• Typically a setup fee is required• Or setup fee is rolled into your monthly PMS/Support fees

• Most relevant option is an ongoing monthly fee for unlimited bookings• Flat fee per booking• Percentage of the booking

Booking Engine Fees

Fees

• Inclusive packages• Repeat guest login• Ability to modify/cancel a booking• Multiple Currency• Multiple Languages

On the RadarFuture

Last Slide Yippee

Thank you for your time. We appreciate the opportunity to share insight related to Online

Booking Engines.

Reach Us

Phone: 866-360-8210 x1Email: josh.wise@rezstream.com

www.rezstream.com