Benefits of an Online Booking Engine
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Transcript of Benefits of an Online Booking Engine
Benefits of a Quality Online Booking Engine
Josh Wise
VP Business Development
About RezStream
•Established in 2005•Located in Denver, Colorado•21 Employees
WHO WE ARE
•Software and Internet Services •Independent Properties Only•100 Rooms or Less
WHAT WE DO
•Founders of RezStream Set the Tone•Hire Passionate Professionals•Education
WHY WE DO IT
About Me
• Married 5 years, Together for 19
• 4 Year Old Daughter
• Born and Raised in Denver
• Sports Enthusiast (Denver Broncos )
• 5 Years at RezStream
• Oversee Sales, Marketing and Support
• Tricked into Adopting a Foster Dog
• Love Helping People
Josh Wise
Overview
Why You Are Here• Interested to understand why an Online Booking Engine will
help your business• You want to re-evaluate your current Booking Engine to
determine if it’s relevant to the market place
Overview
What We Will Cover1. What is an online booking engine2. How will an online booking engine benefit your property3. Various calendar options 4. Required Booking Engine features guests expect5. Reporting and tracking options6. Varying pricing models
Overview
What is an Online Booking Engine?
• An application which helps the travel industry support reservations through the Internet
How it Works
• A booking engine is installed on the properties website, allowing guests the ability to search available room inventory based on specific dates
Stats
• 148.3 million travel bookings are made on the internet each year• Internet travel booking revenue has grown by more than 73% over the past five
years• 57% of all travel reservations are made on the Internet• More than 40% of online traffic related to travel queries now comes from
mobile devices• 65% of same day hotel reservations are made from a smartphone• 39% of online bookings are made outside normal office hours (8am to 5pm)• A typical travel shopper will visit 22 websites in “multiple shopping sessions”
before booking a trip *Research sources: eTrack, eMarketer, Alexa.com
Travel Booking Statistics
Facts
• Provide convenience for your guests• Increase reservations/revenue (57% of bookings made online)• Reduces the need for additional employees• Improving customer service for your onsite guests
How an Online Booking Engine Helps Your Business
ThemePoor Transition to a Booking
Theme
Seamless Transition to a Booking
Calendar OptionsQuick Booking Widget Option
• Ideal for everyone• Located on every page of your
website• Located “above the fold”• Ideal for repeat guests, immediate
decision makers
Vertical
Horizontal
Calendar Options
• Preferred by B+B’s• Located in main navigation under
Reservations or Book Online tabs• Located on accommodations overview pages• Located on unit detail pages
2 Week Calendar Option
Calendar Options2 Month Calendar Option
• Preferred by properties with room types and those with a lot of inventory options
• Located in main navigation under Reservations or Book Online tabs
• Located on accommodations overview page
• Located on unit detail pages
Calendar OptionsIndividual Unit Calendar Option
• Preferred by properties with unique individual units and those with individual unit detail pages
• Located only on individual detail pages
FeaturesFlexibility of Unit Choices
• See available units based on search dates
• See unavailable units based on same search date
• Filter units based on pricing or capacity
Features
• Guests can filter their accommodations search by desired amenity• This feature can be toggled on or off
Searchable Amenities
FeaturesAdditional Revenue Options
• Offer packages and/or POS items to the reservation
FeaturesTerms & Conditions Agreement
• Protect yourself against the bad guests• Define your rules• Explain your deposit policy• Set your cancellation policies• Outline your rules on
children/pets/etc.
FeaturesBilling and Payment Information
• Collect contact information• Name• Address• Phone• Email• Custom Field(s)
• Collect billing information• 2-Way integration with PMS
Features
Booking Engine
PMS GDS
TripAdvisor TripConnect
Gift Certificates
Connectivity with Online Booking Engine
FeaturesAdditional Revenue Generators
Facebook Mobile Booking Engine TripAdvisor TripConnect
FeaturesCustomized to Your Needs
• Minimum night stay• Promotional codes• Multiple rates
• 2-Way connection of availability and bookings• Online bookings automatically populate within reservation
software
Reservation Software Integration
Reporting and Tracking ROI
• Track all online bookings• Integration with Google Analytics for revenue tracking by
source/keyword
Features
Client Provides: Vendor Provides:
Room, Rates, Taxes Booking Engine Creation
Room Descriptions Custom Theme to Match Website
Room Pictures Delivery of Booking Engine Link
Property Policies / Terms and Conditions Mobile Booking Engine
Deposit Structure Training on the Booking Engine
Installing Booking Engine Links on Website GA Account ID
Booking Engine Setup StepsSetup
• Typically a setup fee is required• Or setup fee is rolled into your monthly PMS/Support fees
• Most relevant option is an ongoing monthly fee for unlimited bookings• Flat fee per booking• Percentage of the booking
Booking Engine Fees
Fees
• Inclusive packages• Repeat guest login• Ability to modify/cancel a booking• Multiple Currency• Multiple Languages
On the RadarFuture
Last Slide Yippee
Thank you for your time. We appreciate the opportunity to share insight related to Online
Booking Engines.
Reach Us
Phone: 866-360-8210 x1Email: [email protected]
www.rezstream.com