BEN* Energy Changing the way people experience energy Ecosummit, 16 October, 2013

*Behavioural Energy

Dr. Jan Marckhoff BEN Energy AG www.ben-energy.com Weinbergstrasse 56/58 jan.marckhoff@ben-energy.com CH-8092 Zürich Fon: +41 44 632 8960

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Utilities have been producing, transporting and delivering energy for decades…

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…but their current business model won’t earn them money in the future!

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Customer engagement is key to additional revenue!

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Psychology Data Analytics

Change the way the world experiences energy

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We sell white label, cloud based software to utility

companies

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Energy report for utility customers

Personalised social normative feedback

Promotion of web/ app platform

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Behavioural energy feedback

Free of charge for the user

Quick start – no hardware required

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Invoice download

Tariff change

Smart metering

Social norms/ competitions

Story telling/ missions

Gamification, e.g. points, rewards

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Duschkopf mit Sparfunktion Der Duschkopf mit Sparfunktion Ecobooster stellt per Knopfdruck die Wasserdurchflussmenge der Duschbrause von Sparleistung (8 l/min, bei 3 bar) auf volle Literleistung (15 l/min, bei 3 bar). Mehr

349 Punkte (CHF 34.90) +

Zum Shop Heute nicht

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Duschkopf mit Sparfunktion Der Duschkopf mit Sparfunktion Ecobooster stellt per Knopfdruck die Wasserdurchflussmenge der Duschbrause von Sparleistung (8 l/min, bei 3 bar) auf volle Literleistung (15 l/min, bei 3 bar). Mehr

349 Punkte (CHF 34.90) +

Zum Shop Heute nicht

Individual recommendations

Based on personal and social factors

Integrated shop for direct purchase

Direct sale to large clients

Reseller model for small/medium clients

Market size CH/GER CHF 2’000’000’000

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BEN Energy

Utility company Integrated shop

Set-up fee, Recurring license fee

White label software

Revenue share

Product placement

Free usage of utility company-branded software without additional hardware

User

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Achievements Milestones

Market success − 19 clients CH − 4 partners CH − 1 partner GER

10 FTE

CTI project & coach

No funding

1st client GER signed Q4/ 2013

Funding round closed Q1/ 2014

Sales team set-up Q2/ 2014

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Jan Tobias Claire Elgar Thorsten

CEO, Founder, Master BA, PhD Finance Jan

Tobias

Claire

Elgar Fleisch

Thorsten Staake

BEN Team

CTO, Founder, Master IT, PhD ETH

VP Sales, Founder, Master Psychology, PhD ETH

Professor ETH & HSG, Founded several start-ups

Professor University of Bamberg, Director B2E

12 more Bennies in IT, Psychology and Design

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CHF 2013* 2014 2015 2016 2017

Clients 20 60 88 120 152

Revenue 1'058'331 2'060'015 3'852'891 10'000'159 20'260'327

EBIT 136'184 -78'908 -24'025 3'658'279 11'140'267

FCF 103'319 -398'737 -428'014 1'708'640 6'967'833

FTE 10 19 30 36 37

Financials

*fully signed as of September 2013.

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Investment opportunity

Expansion into Germany

Investment in sales team

Continued product development

Trade sale in 5-7 years

Smart metering company

Software company

Competitor

100% founders CHF 1’000’000 in Q1/2014

Ownership

Use of funds

Financing need

Exit