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Design a wrap-around brochure 0642
wrap-aroundbrochureIts narrow flap createsa point of interaction
with the reader.
Design a
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XiBAmagazine.com U
Design a wrap-around brochure 0642
Design a wrap-around brochureIts narrow flap creates a point of interaction with the reader.
People are naturally curious and love stories. This simple brochure takes
advantage of that. Its a legal-size sheet with a narrow panel thats hard to
resist opening to see whats inside. Make the most of its storytelling format
(beginning, middle, end) by setting up your design in five parts, each
building on the one before. Heres how to lay it out for good visual flow.
Theres a story inside
and the fold-around panel invites
you to open the brochure and
learn what it is. Because its only
one sheet, the brochure opens
quickly, andjust like that, youve
engaged your reader.
?
A childis waiting.
CUNNINGHAMCHILDRENS HOME
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A childis waiting.
CUNNINGHAMC H I L D R E N S H O M E
The story is slowly revealed The testimonial by happy
adopters is an unexpected first encounter; the cover had pre-
pared us to hear about the waiting child. The juxtaposition is
visual, too; the couple is tiny compared to the boy.
Invitation and opening
A skillfully worded flap folds over that appealing face and beckons the reader inside.The effect is that of an open invitation; every reader will look beneath the flap.
Dual-function flap
Headline is on the front,
mail-in form on the back.
The form clues the reader
that the brochure means
business, but because its
on the flap, its perceived
as an extra, outside of
the main story flow. Note,
though, that its small
photo links it to the storybecause of itssimilarity
to the other image.CUNNINGHAMC H I L D R E N S H O M E
Interested in Foster Parenting?
Formore informationaboutb ecoming afoster
parent,contactStacyGriffithat (123)456-7890,
ormail this form tothe address below.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthis form and submitto:
Cunningham Childrens HomeAttn: FosterCare Program
1405South Cunningham Avenue
Chicago,IL 61606
Gary &Janice Johnson,FosterParents
We like knowing thatwere making a difference
in the life of a child.
To get them working
together, align face and
text. Note both are in
the center of the page.
Always pay attention to
whats happening in the
center; its the strongest
point in any visual field.
Contrast Dark flap atop a light field
is obviously differentsomewhat
like a doorwhich invites action.
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Design a wrap-around brochure 4of8
The main story and sidebar
Inside, tell the main story with a central image, headline, deckhead and text; use a sidebarand the flap to supplement it. Visual and verbal contrasts keep the presentationmoving.
Its tope, this fluant chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Why? Pretty simple, glead and
tarm. Texture flasp net exating flasp net exating end.
Pretty simple, glead and tarm texture and flasp net. Texture and
flasp net exating end mist of it snooling. Spaff forl isnt cubular
but quastic, leam prebast and order is fay of alm.
It has larch to say fan. Why? Elesara and order is fay of
alm. A card whint oogum or bont. Pretty simple, glead
and tarm. Texture and flasp tope, this fluant chasible
silk shast the thin black flasp exating blast.
Become a foster parentOpen your heart and your home to a childwho needs a permament, loving home
Foster parents must be:
Caring,concerned, and committed
to children and youth
At least 21 years of age Available 24 hours a day to meet the
needs of the child in their home
Able to meet State of Illinois Foster
Home licensing standards
Able to participate in training CUNNINGHAMC H I L D R E N S H O M E
Interested in Foster Parenting?
Formore informationaboutb ecoming afoster
parent,contactStacyGriffithat (123)456-7890,
ormail this form tothe address below.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthis form and submitto:
Cunningham Childrens HomeAttn: FosterCare Program
1405South Cunningham Avenue
Chicago,IL61606
Yellow separates;
crossover connects
Design the page in twofields. The tinted back-
ground signals a differ-
ence, while the overlap-
ping image (above) keeps
the fields connected.
A B
Bring the outside in People in silhou-ette carry the graphical theme from the
outside in. Note, above, the extreme
contrasts in size. Such clear visual differ-
ences are easy to read at a glance
the big imagespull; the small images
support. Right: Focal point (big image) is
doubly strong because its in the center. Illustrated sidebar adds key
information in bullet points, a
visual and verbal contrast to
the gray narrative above it.
Center
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Design a wrap-around brochure 5of 8
Uniformity, consistency . . . and the epilogue
Carry the graphical themecolors, images, typefaces and so onall the way to the end.Add an epiloguehere, its contact informationto the otherwise unused mailing panel.
Ground your images Because in real life people
dont float, they shouldnt float in your layouts, either.
Always anchor people pictures to the edge of the
page (above), to text blocks (right), to a rectangular
background (top right) or other stable object.
Text wall
Text pedestal
Its tope, this fluant chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Why? Pretty simple, glead and
tarm. Texture flasp net exating flasp net exating end.
Pretty simple, glead and tarm texture and flasp net. Texture and
flasp net exating end mist of it snooling. Spaff forl isnt cubular
but quastic, leam prebast and order is fay of alm.
It has larch to say fan. Why? Elesara and order is fay of
alm. A card whint oogum or bont. Pretty simple, glead
and tarm. Texture and flasp tope, this fluant chasible
silk shast the thin black flasp exating blast.
Become a foster parentOpen your heart and your home to a child
who needs a permament, loving home
Foster parents must be:
Caring,concerned, and committed
to children and youth
At least 21 years of age
Available 24 hours a day to meet the
needs of the child in their home
Able to meet State of Illinois Foster
Home licensing standards
Able to participate in training CUNNINGHAMC H I L D R E N S H O M E
Interested in Foster Parenting?
Formore informationaboutbecoming afoster
parent,contactStacy Griffithat (123)456-7890,
ormail this form to the address below.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthis form and submitto:
Cunningham Childrens Home
Attn: FosterCare Program
1405South Cunningham Avenue
Chicago,IL61606
Cunningham ChildrensHome1405South Cunningham Avenue
Chicago,IL 61606
P: 123-456-7890 | F: 123-567-8901
www.cunninghamhome.net
1-800-123-KIDS
Forchildcare, fostercare,
andadoptioninformation
1-800-123-3620
Toreportchild abuse andneglect
1-800-123-SAFE
Forinformationon the Abandoned
InfantProtectionAct
1-800-123-3600
Forinformationabout
services forthe blind
CUNNINGHAMC H I L D R E N S H O M E
Mailing panel Continue the visual story all the way
to the mailing panel, which ties everything together
and engages the reader no matter where he looks. This
is important. Part of your story should appear on every
page. Never leave the reader unattented.
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14
812
Template: Wrap-around brochure
Legal-size page (14 x 81
2)Final size 512 x 812
512 3512
A childis waiting.
CUNNINGHAMCHILD RE N S HO ME
Add more pages
Need more room for a longer
story? Fold several letter-size
sheets (11 x 812) in half,
insert, and staple.
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Typefaces
1 (ad) ITC Franklin Gothic Book Cond
a) 8/10 pt, b) 9 pt, c) 11/16 pt,
d) 9/13 pt
2 (ad) ITC Franklin Gothic Demi Cond
a) 8/10 pt, b) 11 pt, c) 13 pt, d) 9/13 pt
3 (ab) Stempel Schneidler Bold
a) 35/32 pt, b) 13/17 pt
4 (ab) Stempel Schneidler Roman
a) 19/19.3 pt, b) 11/17 pt
5 Stempel Schneidler Black | 35 pt
Images
6 (ac) iStockphoto.com | a b c
7 (ac) Veer.com | a b c
Article resources
Colors
C70 M85 Y10 K20
C5 M20 Y95 K5
C4 M4 Y25 K0
C5
M5
Y5
K60
8
9
10
11
9
8
10
11
A childis waiting.
CUNNINGHAMCHILDRENS HOM E
1a
2a
3a
6a
2b
Its tope, this fluant chasible. Silk, shast, lapeand behast the thin
chack. It has larchto say fan. Why?Pretty simple, glead and
tarm. Textureflasp net exating flasp net exating end.
Pretty simple, glead and tarm textureand flasp net. Texture and
flasp net exating end mist of it snooling. Spaff forl isnt cubular
but quastic, leam prebast and orderis fay of alm.
It has larchto say fan.Why?Elesara and orderis fay of
alm. Acard whint oogum orbont. Pretty simple, glead
and tarm. Textureand flasptope, this fluant chasible
silkshast the thin blackflasp exating blast.
Become a foster parentOpen your heart and your home to a child
who needs a permament, loving home
Fosterparents mustbe:
Caring,concerned,andcommitted
tochildrenandyouth
Atleast 21years of age
Available 24hours aday tomeetthe
needs of the childin theirhome
Able to meetState of Illinois Foster
Home licensing standards
Able toparticipate intraining CUNNINGHAMCHILDRENS HOM E
Interested in Foster Parenting?
Formore informationaboutbecoming afoster
parent,contactStacy Griffithat (123)456-7890,
ormail this form to the address below.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthis form andsubmitto:
Cunningham Childrens Home
Attn: FosterCare Program
1405South Cunningham Avenue
Chicago,IL 61606
6c
1d
1d
2d
1d
7c
2c
5
4a4b
2b
7b
1c
We like knowing that
were making a difference
in the life of a child.
Gary &Janice Johnson,FosterParents
6b
7a
1b
3b
Cunnin
gh
amChildren
sH
om
e
1405SouthCunninghamAvenue
Chicago,IL61606
P:123-456-7890|F:123-567-8901
www.cunninghamhome.net
1-8
00-12
3-KID
S
Forchildcare,fostercare,
andadoptioninformation
1-8
00-12
3-3
62
0
Toreportchildabuseandneglect
1-8
00-12
3-SAFE
ForinformationontheAbandoned
InfantProtectionAct
1-8
00-12
3-3
600
Forinformationabout
servicesfortheblind
CUNNINGHAM
CHILDRENSHOM
E
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2006 Before & After magazineISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Before & After
Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this articleTo pass along a free copy of this article to
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Join our e-list
To be notified by e-mail of new articles as
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XiBAmagazine.com UBefore&After
For paper-saver formatPrint: (Specify pages 1013)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Format: Landscape
Page Size: Fit to Page
Save
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For presentation formatPrint: (Specify pages 18)
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am
agazin
e.c
om
1of4
Designawrap-aroundbrochure0642
0642Designawrap-aroundbrochure
wrap-around
bro
chure
Itsnarrowflapcreates
apoin
tofinteraction
withthereader.
De
signa
Peoplearenaturallycu
riousandlovestories.T
hissimplebrochuretak
es
advantageofthat.Itsa
legal-sizesheetwithanarrowpanelthatshard
to
resistopeningtoseew
hatsinside.Makethem
ostofitsstorytellingformat
(beginning,middle,en
d)bysettingupyourde
signinfiveparts,each
buildingontheonebe
fore.Hereshowtolayit
outforgoodvisualflow.
Theresastor
yinside
an
dthefold-aro
undpan
elinvite
s
youtoopen
the
broch
ure
an
d
learnwh
atitis.
Becauseits
only
on
esh
eet,theb
roch
ure
open
s
quickly
,an
djust
likethat,youv
e
en
gagedyourre
ader. ?
Achild
iswaiting.
CUNNINGHAM
CHILDRENSHOM
E
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amagazine.com
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Designawrap-aroundbrochure0642
0642Designawrap-aroundbrochure
Achild
iswaiting.
CUNNINGHAM
CHILDRENSHOME
Thest
oryisslowlyrevealedThetestimonialbyhappy
adopte
rsisanunexpectedfirstencounte
r;thecoverhadpre-
paredustohearaboutthewaitingchild.
Thejuxtapositionis
visual,
too;thecoupleistinycomparedtotheboy.
Invitationandopening
Askillfullyworded
flapfoldsoverthatappe
alingfaceandbeckons
thereaderinside.
Theeffectisthatofanopeninvitation;everyreaderwilllookbeneaththeflap.
Dual-functionfl
ap
Headlineisonthefront,
mail-informontheback.
Theformcluesth
ereader
thatthebrochuremeans
business,butbec
auseits
ontheflap,itsperceived
asanextra,outsideof
themainstoryflow.Note,
though,thatitss
mall
photolinksittot
hestory
becauseofitssim
ilarity
totheotherimag
e.
CUNNINGHAM
CHILDRENSHOME
Interestedin
FosterParenting?
Formoreinformation
aboutbecomingafoster
parent,contactStacyGriffithat(123)456-7890,
ormailthisformtot
headdressbelow.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthisformandsubmitto:
CunninghamChildrensHome
Attn:FosterCarePro
gram
1405SouthCunninghamAvenue
Chicago,IL61606
Gary&
JaniceJohnson,FosterParents
Welikeknowingthat
weremakingadifference
inthelifeofachild.
Togetthemw
orking
together,alignfa
ceand
text.Notebotharein
thecenterofth
epage.
Alwayspayatten
tionto
whatshappeninginthe
center;itsthestrongest
pointinanyvisu
alfield.
ContrastDarkfl
apatopalightfield
isobviouslydifferentsomewhat
likeadoorwhichinvitesaction.
Themainstoryan
dsidebar
Inside,tellthemainstorywithacentralim
age,headline,deckhead
andtext;useasidebar
andtheflaptosup
plementit.Visualandverbalcontrastskeepthe
presentationmoving.
Itstope,thisfluantchasible.Silk,shast,lapeandbehastthethin
chack.Ithaslarchtosayfan.Why?Prettysimple,gleadand
ta
rm.Textureflaspnetexatingflaspnetexatingend.
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
flaspnetexatingendmistofitsnooling.Spaffforlisntcubular
butquastic,leamprebastandorderisfayofalm.
Ithaslarchtosayfan.Why?Elesaraandorderisfayof
alm.Acardwhintoogumorbont.Prettysimple,glead
andtarm.Textureandflasptope,thisfluantchasible
silkshastthethinblackflaspexatingblast.
Becomeafosterparen
t
Openyourheartandyourhometoachild
whoneedsapermament,lovinghome
Fosterparentsmustbe:
Caring,concerned,andcommitted
tochildrenandyouth
Atleast21yearsofage
Available24hoursadaytomeetthe
needsofthechildintheirhome
AbletomeetStateofIllinoisFoster
Homelicensingstandards
Abletoparticipateintraining
CUNNINGHAM
CHILDRENSHOM
E
Intere
stedinFosterParenting?
Formoreinformationaboutbecomingafoster
parent,co
ntactStacyGriffithat(123)456-7890,
ormailthisformtotheaddressbelow.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthis
formandsubmitto:
CunninghamChildrensHome
Attn:FosterCareProgram
1405Sou
thCunninghamAvenue
Chicago,I
L61606
Yellowseparates;
crossoverco
nnects
Designthepageintwo
fields.Thetintedback-
groundsignalsadiffer-
ence,whileth
eoverlap-
pingimage(ab
ove)keeps
thefieldsconnected.
A
B
BringtheoutsideinPeopleinsilhou-
ettecarrythegraphicalthemefromthe
outsidein.Note,
above,theextreme
contrastsinsize.
Suchclearvisualdiffer-
encesareeasytoreadataglance
thebigimagespu
ll;thesmallimages
support.Right:Focalpoint(bigimage)is
doublystrongbe
causeitsinthecenter.
Illus
tratedsidebaraddskey
informationinbulletpoints,a
visualandverbalcontrastto
the
graynarrativeaboveit.
Center
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Designawrap-aroundbrochure0642
0642Designawrap-aroundbrochure
Uniformity,consis
tency...andtheepilogue
Carrythegraphicalthemecolors,images
,typefacesandsoonallthewaytotheend.
Addanepilogue
here,itscontactinform
ationtotheotherwis
eunusedmailingpanel.
Ground
yourimagesBecauseinreallife
people
dontfloa
t,theyshouldntfloatinyourlayo
uts,either.
Alwaysa
nchorpeoplepicturestotheedge
ofthe
page(above),totextblocks(right),toarectangular
backgrou
nd(topright)orotherstableobject.
Textwall
Te
xtpedestal
Itstope,this
fluantchasible.Silk,shast,lapeandbehastthethin
chack.Ithas
larchtosayfan.Why?Prettysimple,gleadand
tarm.Texture
flaspnetexatingflaspnetexatingend.
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
flaspnetexatingendmistofitsnooling.Spaffforlisntcubular
butquastic,leamprebastandorderisfayofalm.
Ithaslarchto
sayfan.Why?Elesaraandorderisfayof
alm.Acardw
hintoogumorbont.Prettysimple,glead
andtarm.Textureandflasptope,thisfluantchasible
silkshastthe
thinblackflaspexatingblast.
Be
comeafosterparent
Openyourheartandyourhometoachild
whoneedsapermament,lovinghome
Fosterparentsmustbe:
Caring,concerned,andcommitted
tochildrenandyouth
Atleast21yearsofage
Available24hoursadaytomeetthe
needsofthechildintheirhome
AbletomeetStateofIllinoisFoster
Homelicensingstandards
Abletoparticipateintraining
CUNNI
NGHAM
CHILDRENSHOME
InterestedinFosterParenting?
Formoreinformationabou
tbecomingafoster
parent,contactStacyGriffithat(123)456-7890,
ormailthisformtotheaddressbelow.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthisformandsubmitto:
CunninghamChildrensHome
Attn:FosterCareProgram
1405SouthCunninghamA
venue
Chicago,IL61606
CunninghamChildrensHome
1405SouthCunninghamAvenue
Chicago,IL61606
P:123-456-7890|F:123-567-8901
www.cunninghamhome.net
1-800-123-KIDS
Forchildcare,fostercare,
andadoptioninformation
1-800-123-3620
Toreportchildabuseandneglect
1-800-123-SAFE
ForinformationontheAbandoned
InfantProtectionAct
1-800-123-3600
Forinformationabout
servicesfortheblind
CUNNINGHAM
CHILDRENSHOME
MailingpanelContinuethevisualstoryalltheway
tothemailingpa
nel,whichtieseverythingtogethe
r
andengagesthe
readernomatterwherehelooks.
This
isimportant.Part
ofyourstoryshouldappearonev
ery
page.Neverleav
ethereaderunattented.
14
812Template:Wrap-a
roundbrochure
Legal-sizepage(14x81
2)
Finalsize512x812
512
3
512
Achild
iswaiting.
CUNNINGHAM
CHILDRENSHOM
E
Addmorepages
Needmoreroomforalonger
story?Foldseveralletter-size
sheets(11x812)inhalf,
insert,andstaple.
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Designawrap-aroundbrochure0642
0642Designawrap-aroundbrochure
Typefaces
1(ad)ITCFranklinGothicBookCond
a
)8/10pt,b)9pt,c)11/16pt,
d
)9/13pt
2(
ad)ITCFranklinGothicDemiCon
d
a
)8/10pt,b)11pt,c)13pt,d)9/13
pt
3(
ab)StempelSchneidlerBold
a
)35/32pt,b)13/17pt
4(
ab)StempelSchneidlerRoman
a
)19/19.3pt,b)11/17pt
5S
tempelSchneidlerBlack|35pt
Im
ages
6(
ac)iStockphoto.com|
a
b
c
7(
ac)Veer.com|
a
b
c
Articleresources
Colors
C70M85Y10K20
C5M20Y95K5
C4M4Y25K0
C5M5Y5K60
891011
9 81011
Achild
iswaiting.
CUNNINGHAM
CHILDRENSHOM
E
1a
2a
3a 6a
2b
Itstope,thisfluantchasible.Silk,shast,lapeandbehastthethin
chack.Ithaslarchtosayfan.Why?Prettysimple,gleadand
tarm.Textureflaspnetexatingflaspnet
exatingend.
Prettysimple,gleadandtarmtexturean
dflaspnet.Textureand
flaspnetexatingendmistofitsnooling.Spaffforlisntcubular
butquastic,leamprebastandorderisfa
yofalm.
Ithaslarchtosayfan.Why?Elesaraandorderisfayof
alm.Acardwhintoogumorbont.Prett
ysimple,glead
andtarm.Textureandflasptope,thisfluantchasible
silkshastthethinblackflaspexatingblast.
Becomea
fosterparent
Openyourheartandyourhometoachild
whoneedsapermament,lovinghome
Fosterparentsmustbe:
Caring,concerned,andcommitted
tochildrenandyouth
Atleast21yearsofage
Available24hoursadaytomeetthe
needsofthechildintheirhom
e
AbletomeetStateofIllinoisFoster
Homelicensingstandards
Abletoparticipateintraining
CUNNINGHAM
CHILDRENSHOM
E
InterestedinFosterParenting?
Formoreinformationaboutbecomingafoster
parent,contactStacyGriffithat(123)456-7890,
ormailthisformtotheaddressbelow.
Name:
Contact:
Phone:
Email:
Address:
Comments:
Tearthisformandsubmitto:
CunninghamChildrensHome
Attn:FosterCareProgram
1405SouthCunninghamAvenue
Chicago,IL61606
6c
1d
1d2d
1d
7c
2c
54a
4b
2b
7b1c
Welikeknowingthat
weremakingadifference
inthelifeofachild.
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