Post on 28-Jul-2020
BeatsbyDreHeadphonesMatthewIlalio
Message&AudienceA. Definethemessage:
Idea:Toultimatelypromoteandadvocatetheexpressionofpersonal originality.Bycreatingtheabilitytocustomizetheoftensimplistic headphonecolorways,theadwillconveythisideaofwearing“yourtrue colors”bothfigurativelyandliterally. WhatamItryingtosay?Don’tbewhosocietywants,beyourself!B. DesignFile–PinterestBoardofadideas
C. Research:
Thewebsiteisverymodernandsimplistic,inaccordancewiththeproduct.Thecompanyembodiesaverymoderndayfeeltoboththeproductaswellasit’splatforms,containingsimplecolors(withalotofredaccentstoreinforcethecompanycolor).Itsveryeasilynavigabletotheconsumer,makingiteasytofindwhatyouwantanddiscovernewproducts.ThelayoutissetupalotlikeanInstagramfeed,inwhichthecustomercanscrollthroughtheproductsbeingfeaturedandclickonthemformoredetails.Notalotgoingonbutjustenoughtointriguethecustomer.D. AudienceProfile:
Thetargetaudienceforthisnewideaforbeatswillmostlikelybeyoungadults(14-25yrs.Old)thatareactive(Bothinsportsandoutdoors)whoarelookingtobea
silentactivistbyproclaimingtheself-confidencew/inthemselvesthroughtheirheadphonepersonality.17.WhatamItryingtosay?Withthisad,mygoalistoreachouttotheyoungadultswhoarebothactiveandinasense“naïve”.Youngadultsthisageareusuallypressuredbymanyexternalfactorswithinsocietythattheyendupconformingtothoseforcesandbecomesomebodytheyaren’t.Thisadismeanttoencourageself-confidenceanddiscourageconformity.Iwantthemto“Betheirtruecolors”notthecolorssocietywantsthemtobe.6.Howdotheydressandwhatdotheylooklike?Mostofourtargetmarketareactiveinsportsoroutdoorsandevenartistsofeverykindwhoarelookingtozonein.Therefore,theydresswithamorecasualand/orcomfortableoutfits.Theyareoftenfitandcomefromalldescentsandbackgrounds.7.Whataretheirgender,age,andbackground?Thegenderofthetargetmarketismostlymales,butnotcompletely.Agesrangefromaround14-25yearsold.Mostofourtargetmarketcomesfrommiddleincome-highincomehomesbutrangefromalldescents.