Beats by Dre Headphones...D. Audience Profile: The target audience for this new idea for beats will...
2
Beats by Dre Headphones Matthew Ilalio Message & Audience A. Define the message: Idea: To ultimately promote and advocate the expression of personal originality. By creating the ability to customize the often simplistic headphone color ways, the ad will convey this idea of wearing “your true colors” both figuratively and literally. What am I trying to say? Don’t be who society wants, be yourself! B. Design File – Pinterest Board of ad ideas C. Research: The website is very modern and simplistic, in accordance with the product. The company embodies a very modern day feel to both the product as well as it’s platforms, containing simple colors (with a lot of red accents to reinforce the company color). Its very easily navigable to the consumer, making it easy to find what you want and discover new products. The layout is set up a lot like an Instagram feed, in which the customer can scroll through the products being featured and click on them for more details. Not a lot going on but just enough to intrigue the customer. D. Audience Profile: The target audience for this new idea for beats will most likely be young adults (14- 25 yrs. Old) that are active (Both in sports and outdoors) who are looking to be a
Transcript of Beats by Dre Headphones...D. Audience Profile: The target audience for this new idea for beats will...
BeatsbyDreHeadphonesMatthewIlalio
Message&AudienceA. Definethemessage:
Idea:Toultimatelypromoteandadvocatetheexpressionofpersonal originality.Bycreatingtheabilitytocustomizetheoftensimplistic headphonecolorways,theadwillconveythisideaofwearing“yourtrue colors”bothfigurativelyandliterally. WhatamItryingtosay?Don’tbewhosocietywants,beyourself!B. DesignFile–PinterestBoardofadideas
C. Research:
Thewebsiteisverymodernandsimplistic,inaccordancewiththeproduct.Thecompanyembodiesaverymoderndayfeeltoboththeproductaswellasit’splatforms,containingsimplecolors(withalotofredaccentstoreinforcethecompanycolor).Itsveryeasilynavigabletotheconsumer,makingiteasytofindwhatyouwantanddiscovernewproducts.ThelayoutissetupalotlikeanInstagramfeed,inwhichthecustomercanscrollthroughtheproductsbeingfeaturedandclickonthemformoredetails.Notalotgoingonbutjustenoughtointriguethecustomer.D. AudienceProfile:
Thetargetaudienceforthisnewideaforbeatswillmostlikelybeyoungadults(14-25yrs.Old)thatareactive(Bothinsportsandoutdoors)whoarelookingtobea
silentactivistbyproclaimingtheself-confidencew/inthemselvesthroughtheirheadphonepersonality.17.WhatamItryingtosay?Withthisad,mygoalistoreachouttotheyoungadultswhoarebothactiveandinasense“naïve”.Youngadultsthisageareusuallypressuredbymanyexternalfactorswithinsocietythattheyendupconformingtothoseforcesandbecomesomebodytheyaren’t.Thisadismeanttoencourageself-confidenceanddiscourageconformity.Iwantthemto“Betheirtruecolors”notthecolorssocietywantsthemtobe.6.Howdotheydressandwhatdotheylooklike?Mostofourtargetmarketareactiveinsportsoroutdoorsandevenartistsofeverykindwhoarelookingtozonein.Therefore,theydresswithamorecasualand/orcomfortableoutfits.Theyareoftenfitandcomefromalldescentsandbackgrounds.7.Whataretheirgender,age,andbackground?Thegenderofthetargetmarketismostlymales,butnotcompletely.Agesrangefromaround14-25yearsold.Mostofourtargetmarketcomesfrommiddleincome-highincomehomesbutrangefromalldescents.
