Post on 23-Aug-2014
description
@MikeRamsey
be the king…
in a local market
@MikeRamsey
who’s the king?
@MikeRamsey
these guys?
@MikeRamsey
you will neverbe the king with tactics.
@MikeRamsey
lions, tigers, and bears are tactics.
@MikeRamsey
pandas and penguins arealso tactics.
@MikeRamsey
strategy Is king
Website+Content
Links+Shares
Local Listings
Reviews+ Feedback
Local Discovery Online@MikeRamsey
Local tactics 1999-2012Good Ol’
DaysDirectoriesReciprocal LinksForum linksComment SpamPublic Cheap Blog NetworkSpun ArticlesWeb 2.0 ProfilesBuying fake fans + followersSpinning local landing pagesEtc
@MikeRamsey
@MikeRamsey
what was the strategy…
@MikeRamsey
?
strategy is
Hard
@MikeRamsey
youhave to Think
@MikeRamsey
Getover
IT
@MikeRamsey
@MikeRamsey
The hardest job you have as local marketers is to convince that strategy is a must.
Step 1: Analyze
@MikeRamsey
“If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe” -Abe Lincoln
@MikeRamsey
LocalContent
+Structure
@MikeRamsey
bit.ly/localgrader
@MikeRamsey
bit.ly/locallanding
@MikeRamsey
YES!!!
@MikeRamsey
Link Research
@MikeRamsey
@MikeRamsey
@MikeRamsey
Awesome
@MikeRamsey
@MikeRamsey
@NiftyMarketing
@MikeRamsey
Panguin Tool
G+ Local Wizard @MikeRamsey
@MikeRamsey
what’s the overall quality?
plan?message?
Client & Customer Personas
@MikeRamsey
@MikeRamsey
Step 2:
Make Goals
@MikeRamsey
@MikeRamsey
@MikeRamsey
Step 3:
Make Rules
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
HowWhenWhatWhy
Where
Step 4:
Develop Tactics
@MikeRamsey
Tell StoriesAbout Your
Neighborhood
@MikeRamsey
Interview locals
@MikeRamsey
What Brian Gives You
@MikeRamsey
Design Local Stats@MikeRamsey
@MikeRamsey
Take Part in Community Events
@MikeRamsey
Help a Student Out@MikeRamsey
40+ High Schools in AZ
Talk About Your Customers
@MikeRamsey
The Stats@MikeRamsey
He Kinda Dominates…
@MikeRamsey
Go Offline@MikeRamsey
@NiftyMarketing
@NiftyMarketing
be the king.make localsexy
@MikeRamsey
Mike RamseyFollow Me on Twitter @MikeRamseyOn Google+ at bit.ly/mikeramsey
@MikeRamsey