Be The King In A Local Market

55
@MikeRamsey e the king… n a local marke

description

My 2013 Pubcon Las Vegas presentation about developing a strategy first in local before trying to dive straight into tactics.

Transcript of Be The King In A Local Market

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@MikeRamsey

be the king…

in a local market

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@MikeRamsey

who’s the king?

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@MikeRamsey

these guys?

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@MikeRamsey

you will neverbe the king with tactics.

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@MikeRamsey

lions, tigers, and bears are tactics.

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@MikeRamsey

pandas and penguins arealso tactics.

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@MikeRamsey

strategy Is king

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Website+Content

Links+Shares

Local Listings

Reviews+ Feedback

Local Discovery Online@MikeRamsey

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Local tactics 1999-2012Good Ol’

DaysDirectoriesReciprocal LinksForum linksComment SpamPublic Cheap Blog NetworkSpun ArticlesWeb 2.0 ProfilesBuying fake fans + followersSpinning local landing pagesEtc

@MikeRamsey

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@MikeRamsey

what was the strategy…

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@MikeRamsey

?

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strategy is

Hard

@MikeRamsey

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youhave to Think

@MikeRamsey

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Getover

IT

@MikeRamsey

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@MikeRamsey

The hardest job you have as local marketers is to convince that strategy is a must.

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Step 1: Analyze

@MikeRamsey

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“If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe” -Abe Lincoln

@MikeRamsey

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LocalContent

+Structure

@MikeRamsey

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bit.ly/localgrader

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bit.ly/locallanding

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YES!!!

@MikeRamsey

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Link Research

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@MikeRamsey

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@MikeRamsey

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Awesome

@MikeRamsey

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@MikeRamsey

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@NiftyMarketing

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@MikeRamsey

Panguin Tool

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G+ Local Wizard @MikeRamsey

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@MikeRamsey

what’s the overall quality?

plan?message?

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Client & Customer Personas

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@MikeRamsey

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Step 2:

Make Goals

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@MikeRamsey

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@MikeRamsey

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Step 3:

Make Rules

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@MikeRamsey

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@MikeRamsey

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@MikeRamsey

HowWhenWhatWhy

Where

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Step 4:

Develop Tactics

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Tell StoriesAbout Your

Neighborhood

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Interview locals

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What Brian Gives You

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Design Local Stats@MikeRamsey

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@MikeRamsey

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Take Part in Community Events

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Help a Student Out@MikeRamsey

40+ High Schools in AZ

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Talk About Your Customers

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The Stats@MikeRamsey

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He Kinda Dominates…

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Go Offline@MikeRamsey

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@NiftyMarketing

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@NiftyMarketing

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be the king.make localsexy

@MikeRamsey

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Mike RamseyFollow Me on Twitter @MikeRamseyOn Google+ at bit.ly/mikeramsey

@MikeRamsey