www.myShopi.bewww.myShopi.be myShopi.be

Toon CoppensStrategy mgrBD myShopi16-10-2014Digital First

www.myShopi.bewww.myShopi.be myShopi.be

Omni-channel activation platform

www.myShopi.bewww.myShopi.be myShopi.be

myShopi digital: feature overview

E-commerce promotions

Shop info & opening hours

Shopping list

Printable coupons

Online Cashback coupons

Cashback saving actions

Recipes

Digital loyalty cards

Digital Leaflets

500k APPs downloads

App rating

Happy consumers

1. Save

2. Facilitate

3. Inspire

myShopi user

Female 55%

Male 45%

*Reference Belgian population: Female – 51% / Male: - 49%

Gender

French 48%

Dutch 52%

*Reference Belgian population: Dutch – 60% / French - 40%

Language

*Reference Belgian population

Age

< 25 y

25 - 54 y

+ 55 y

6%

78%

15%

11%

53%

36%

25 - 34 y35 - 44 y45 - 54 y

32%28%

18%

Cashbacks

400+ campaigns

Why cashbacks?

Cashbacks

Coverage

Agile

Versatile

Impact

Analytics

Targeting

Analytics: new insights

Brand loyalty (loading)~65% of

people that started saving

program also finished

it

New product launches

4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action

in myShopi

Premium brand incentives

Buy and get a tangible or aspirational reward: contest,

digital content, goodie…

Linked CRM projects – Club Nestle

Reach - leads

VisibilityPromotions

Data

Promo targeting

Demographics & Lifestyle

Sentiment

Behavior & consumption

Context & location

Beacon marketing

Ibeacon + video

Beacon

Promo targeting (2)

Demographics & Lifestyle

Sentiment

Behavior

Context & location

Buying intent

Shopping list

Shopping intent based activation

Shopping intent based re-activation

+ myShopi as “display” media: DIGITAL

Leaflets

Splash pages

Shopping list sponsoring

+ myShopi as “display” media: OFFLINE

Printed media on 4 million

Toon Coppens toon@myShopi.comStrategy Manager BD myShopi @me_toon