BD myShopi's data strategy - omni-channel activation platform - BDMA - September 2014 - Brussels
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Transcript of BD myShopi's data strategy - omni-channel activation platform - BDMA - September 2014 - Brussels
![Page 1: BD myShopi's data strategy - omni-channel activation platform - BDMA - September 2014 - Brussels](https://reader036.fdocuments.in/reader036/viewer/2022081404/5599b0c11a28ab192b8b47fa/html5/thumbnails/1.jpg)
myShopi
Toon Coppens – @me_toon - 16/09/2014 – BDMA DATA Conference
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The context: BD Group in the consumer decision lifecycle
OMNI-CHANNEL ACTIVATION
& LOYALTY PLATFORM
1-to-1 marketing
DATA
Promo marketing
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Sheepvertising
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myShopi: Promo platform
Omni-Channel
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500k APPs downloads
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Saving
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Cashbacks
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Facilitate
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Shopping list
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Inspiration
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Online leaflets
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Usage data
Available data
Coupon usage
and views
Shopping
list
Geo-location &
shop info
Leaflet
s views
Loyalty card
usage
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Not greedy on data
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Zero entry barrier
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Qualitative data
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App rating
Keeping consumers happy
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Cashback data
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Cashback 1-2-3
Cashback?
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400+ campaigns
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Delivering tons of data
• Voorbeeld kassaticketten
Tons of data
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New FMCG insights
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Ibeacon + video
Beacon
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Shopping intent based activation
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Shopping intent based re-activation