Post on 12-Jan-2015
description
Vikram singh - 110Goldi -28Robin-80Ashvin-Manish-44Yogesh-114
Motorbike
Brand ValuesInstrumental
Values
Direct Expressive Values
Central Values
Instrumental ValueMode of
transportation
Better millage
Instrumental ValueMakes Teeth Stronger
Avoids Bad Breadth
Direct Expressive Value Conscious
Modern – People
Educated People
Youthful
Central ValueSecurity –
Confidence – Affiliation –
4 Levels of Consumer Involvement In Brand
Differentiation
Relevance
Preference Level
Commitment
DifferentiationAlternatives for bikes are car , scoters , auto
rickshaw , train ,and many other mode of transportation.
As compared to these products bike is:More easier to use.More Effective.Helps to move faster than four wheelers in traffic..Also gives more millage.Less maintenance cost.
RelevanceBike is always perceived by people as a product
which:
Usage as mode of transportation Easy to useTechnically invented. Gives more millageHelpful in traffic
Preference LevelContains power break which helps to
controlled in high speed
Easy to ride
Easy available
Use in adventure and race
Commitment Its a product which symbolizes a Millage and
safest way to maintain the daily outgoing as mode of transportation..
It also symbolizes its users being adventures and sports.
4 Q’sWho am I ?
What do I do for you?
What do I mean to you?
How does it stand apart?
Who am I ?
I am a motorbike .
What do I do for you ?Transportation
Reduce long distances
Avoid traffic
Entertain
What do I mean to you ? I keep you moving faster and less expensive.
How does it stand apart?Contains power and less need less space to
move, also gives more millage and stand apart from other mode of transportation.
THANK YOU