BARRIERS TO IMPLEMENT CRMSTRATEGY IN TOURISM INDUSTRY

PRESENTED BY-Bidhu B Mishra

INDIAN INSTITUTE OF TOURISM AND TRAVEL

MANAGEMENT NOIDA

What is CRM strategy

A CRM strategy shows the intent of the firm

concerning its customer base, Pointing out

how shall it acquire, maintain and retain

customers through improvement in

customer value deliverables as the way to

enhance corporate performance.

Barriers to Implement CRMStrategy

• Lack of Guidance / Direction• Lack of Employee Buy-In• No Long-Term Strategy • Strategy Structure• Employee Resistance• Poor Integration • No Accountability• Lack of Improper Data • Inaccurate and old information• Management Skills• Team Building• Trends in Industry• Technology Track• Culture Gap

Lack of Guidance / Direction

Lack of Employee Buy-In

No Long-Term Strategy

Strategy Structure

Employee Resistance

Poor Integration

No Accountability

Lack of Improper Data

Inaccurate and old information

Management Skills

Team Building

Trends in Industry

Technology Track

Culture Gap