• World-famous luxury specialty store• Founded as a men’s retailer in 1923• 40 stores scattered across the USA• Positioned itself as a celebrity hangout• The luxury brands include Dior, Burberry, Prada , Fendi, Christian Louboutin, • ITEMS: Designer wear, accessories, jewelry, bags, fragrances, and cosmetics, home décor items, men’s & women’s ready-to-wear

A STORYTELLING BRAND

GAGA’S WORKSHOPELECTRIC HOLIDAY

BROTHERS, SISTERS, SONS & DAUGHTERS

• In-house editorial team creates content that revolves around culture, lifestyle, travel, fashion and luxury• Runaway shows videos, photo-shoots, stories, expert interviews by designers • Behind-the-scenes looks & processes behind the creation of Barneys clothes

EXCLUSIVE CONTENT SITE “THE WINDOW” STARTED IN 2011

FROM PRODUCTS TO CONTENT

DIGITAL STRATEGY•In 2014, the retailer created an iPad-specific App that includes an innovative personal shopping scheduling tool — linking the store’s online and offline presence — as well as original content from the Window

•New mobile-first layout to enable consumers to read more easily via a variety of devices. More than half the people using the app are spending 10 minutes inside the app

BRINGING TOGETHER EXTENSIVE CONTENT WITH RETAIL EXPERIENCE

Story is a leader of the “new retail experience”

Consumers who read ‘The Window’ visit the store more often; have higher conversion rates, higher order value and higher retention rate

Consumers can also select their favorite labels in “My Designers,” which allows them to receive individualized emails and alerts based on their tastes

High engagement on social media- 1.2 million likes on Facebook and 446k followers on Twitter

The Window plays a crucial part in Barneys success, feeding content to Barneys fans and serving as a gateway through which followers can learn more.