Post on 28-Jan-2015
description
Organised by:
Supported by:
Welcome to the Barcelona Service Jam 2014!7-9 March
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Truly a global event!
Taking place at the same time in 100+ different locations all over the world!
3 | Start End
What will we be doing
today?Mingle
Welcome
Introduction
Theme Brainstorming
Warm UpOpportunity areas
Team creation
The users
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Organised by
Claro PartnersNavigating disruptive shifts
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Claro Partners | Navigating disruptive change
Claro helps corporations and startups to navigate disruptive shifts in society and business
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AldoNL
RichUSA
MeganUK
ElisabethNL
MwengeCongo
MercèSpain
Some of our team members
SebastianGER
We are an international, inter-disciplinary team
• Social science, anthropology, and design research
• Service, interaction, and product design
• Business strategy and marketing
JiriBelgium
MandyLebanon
GunesTurkey
AbbyUSA
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We deliver impact around the world
Adidas (sportswear)
BBVA (banking)
BNP Paribas (banking)
Havas (media)
HP (imaging+computing)
Hyundai (automotive)
Intel (technology)
Johnson Controls(automotive)
Intuit (software)
La Caixa (banking)
Motorola (consumer electronics)
Nestlé (consumer goods)
Nokia (mobility)
Orange (telecom)
Procter & Gamble (consumer goods)
Samsung (mobility+home)
Sanoma (media)
Skype (communications)
Telefónica+O2(telecom)
Vodafone (telecom)
With our network of leading-edge partners, we have conducted projects around the globe in more than 20 countries and have the expertise and processes to deliver great results.
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Claro combines these two approaches to deliver holistic innovation
Builds things up Lateral associations, intuition,
stories User inspired Iterative, frequent adaptations Keeps options “alive” Integrates constraints Embraces risks and fails early
through prototypes/tests
Breaks things down Exhaustive analysis and priorities Customer validated Linear, defined approach Prioritises to close Circumvents constraints Minimises risks through thorough
analysis
BUSINESS THINKING DESIGN THINKING
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Delivering business innovation & service design in the context of disruptive shifts
Ownership
Services delivered by businesses to consumers
Big data and aggregated resources
Access
Services created & delivered through networks
Small data & personalised experiences
Internet connects everyone
Internet connects everything
Request our point of view papers on each of these topics at POV@claropartners.com
Key takeaways from our 10-month exploration of the IoT
We interviewed leading IoT experts and industry leaders and innovators
“The Internet of Things is about the internet expanding into the physical world”
- Florian Michahelles | Auto-ID Labs
The IoT is about the interaction between Internet, Things and Data
Internet
Things
Data
The IoT is about the interaction between Internet, Things and Data … and the value this creates for people and business
New value for people and business:CapabilitiesServicesExperiencesBusiness models …
Internet
Things
Data
“Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.”
- Michael NelsonProfessor of Communication, Culture & Technology at Georgetown University
IoT-enabled products & services can deliver different experiences
Good Night Lamp
Lockitron
Findery
Jawbone UP
The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started01
1.0
Infrastructure and core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices running on an
operating system
3.0
Value-added services & apps built on top of data from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
Intranets of Things
Internet of Things
The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started01
1.0
Infrastructure and core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices running on an
operating system
3.0
Value-added services & apps built on top of data from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
The IoT will be built by many different players with many different roles02
Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work.
The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it03
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera
rented)
Other appropriate
services
Connects with other users
Prints photos remotely
Sends photos to friends
Hardware & Infrastructure
Operating System
Devices
Services
COLLABORATIVE
CORP
S.D
EV
Internet of Things
A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation04
Hardware & Infrastructure
Operating System
Devices
Services
CORP
ORA
TIO
NS
TOP DOWN
PC industry
Hardware & Infrastructure
Operating System
Devices
ServicesCO
RPO
RATI
ON
S
Mobile industry
DEV
IoT creators face multiplied complexity bridging the physical and the digital05
PHYSICAL ELEMENTS DIGITAL ELEMENTS
@ClaroPartners #iotcanvas
Smart phone app and internet service set activity goalsget feedback on progress
Data centre that runs website and app (e.g. Amazon)
Bluetooth to phoneMobile data/Wifi to internet
PrototypeARM Mbed devkit
Flash memoryMicrocontrollerGPS+movement sensorsLEDS+vibration
Prototype3D printed PU
TPU rubberABS harness
Produce and ship from Foxconn
Nike storesElectronics retailers
App storesNike+ website
Free appRev. share from 3rd party apps
Device $149
Make you fitter!
@ClaroPartners #iotcanvas
Barcelona has great potential to become the IoT startup hub by 2020
• Quality of life, international energy• Growing startup ecosystem, with various IoT startups• Thriving makers and IoT community• Mobile World Capital > IoT World Capital*
Explore The Internet of Things in a hands-on, creative workshop
IoT-lab• Creating experiences through the Internet of
Things• with designers, developers, makers and
strategists • Wed 9th of April
Get involved with Startupbootcamp Data & IoT in Barcelona
Looking for startups, corporate partners, mentors and accredited investors: aldo@startupbootcamp.org
Shape
Refine idea
ShapeRefine idea
BuildBeta launch
SellEarly adoption
DEMODAYDEMO
DAY
The leading European, mentor-driven, intensive accelerator program is coming to Barcelona to build a program focused on Smart Data & Internet of Things in partnership with Claro Partners.
Let’s build the Next Big Thing from Barcelona…Aldo de Jong, Co-Founder
Claro Partners: aldo@claropartners.com
Startupbootcamp Data & IoT: aldo@startupbootcamp.org
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What exactly is service design?
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The five principles of service design
BE USER-CENTRED it’s all about people
CO-CREATE design with, not just for
ESTABLISH A SEQUENCEa service is a flow of correlated actions
DEFINE CONCRETE TOUCHPOINTSservices are experienced through physical contact points
THINK HOLISTICALLYimprove people’s day-to-day lives
2.
1.
3.
4.
5.
WHAT IS SERVICE DESIGN?
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User feedback
Business case
P. to validate
P. to express
Reframe
The user
Design ProcessWHAT IS SERVICE DESIGN?
Teams
Brainstorm
Know the user
P. to present
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What will we be doing this weekend?
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User feedback
Business case
P. to validate
P. to express
Reframe
Know the user
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
The user
Teams
Brainstorm
Friday
18.30h to 22.00h
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The user
Teams
Brainstorm
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
User feedback
Business case
P. to validate
P. to express
Reframe
Know the user
Saturday
9.00h 21.00h
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P. to express
Reframe
Know the user
The user
Teams
Brainstorm
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
Sunday
9.00h to 17.30h
User feedback
Business case
P. to present
P. to validate
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Design ProcessWHAT IS SERVICE DESIGN?
User feedback
Business case
P. to validate
P. to express
Reframe
The user
Teams
Brainstorm
Know the user
P. to present
Friday Saturday Sunday
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Our MentorsBARCELONA SERVICE JAM
…
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Why?
BARCELONA SERVICE JAM
This year Jam is all about PROTOTYPING
A prototype is an early version of a thing, that allows you to test your
assumptions and get input on how to improve your idea
The 10+3+1 process
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JAM ATTITUDE
So keep in mind…
DOINGNot Talking
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Jam Essentials to remember
1. DO NOT USE copyrighted material
2. ALWAYS be uploading
3. TAG #GSJam and #GSJ_BCN
4. DOING not talking
5. Don’t share the theme until Saturday
6. Not having FUN is not allowed!
GLOBAL SERVICE JAM
#GSJam
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Useful InformationBARCELONA SERVICE JAM
Food & DrinksProvided
• Water
• Beer
• Fruits
NOTES:
• Feel free to bring your lunch or beverages for the day!
• BAU Cafeteria
• Rambla Poblenou
MaterialsProvided
• Post-its
• Flip chart paper
• Markers & Pens
• Gluesticks & Scissors
• Magazines & Cardboard
Please bring
• Any material you might need….
• F. ex. Aluminium foil, old cloth, boxes
• Arduino, lamps, Batteries
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Useful Information
• Walk 500m straight to Rambla del Poblenou
• Next corner to the left:Mercadona and cash machines
• To the right:Pizza, Tapas, Bars, etc,
BARCELONA SERVICE JAM
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BARCELONA SERVICE JAM
Before we start, please…
Register your team members at:
planet.globalservicejam.org
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#GSJam, #GSJ_BCN
BARCELONA SERVICE JAM
Stay in touch
Share the experience with the World in form of posts, tweets, videos.
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Important Rule
If you see organizers or anyone with one hand up in the air:
1. put up your hand as well
2. stop talking and listen
Let’s do a test!
BARCELONA SERVICE JAM
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About the teamsBARCELONA SERVICE JAM
MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM
Designer Developer Strategist
Experienced Mentor
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Warm up
Play time
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Warm up
Play time
Intro - bum
Samurai
Countdown - jump
First thought
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GLOBAL SERVICE JAM
Jam Theme
3
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GLOBAL SERVICE JAM
Jam Theme
2
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GLOBAL SERVICE JAM
Jam Theme
1
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GLOBAL SERVICE JAM
Jam Theme
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Enjoy the process
Theme Brainstorming
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ACTION
Brainstorm time
Nº 1 Nº 2 Nº 3
Table 1 Table 2 Table 3
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ACTION
Brainstorm time
5 people 5 people
5 people
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Brainstorming teamsACTION
MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM
Designer Developer Strategist
Experienced Mentor
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Warm up
Play time
Intro - bum
Samurai
Countdown - jump
First thought
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Enjoy the process
Theme Brainstorming
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ACTION
Brainstorm in 3 different Areas
PeopleIndividual
5 minutes
Environment
5 minutes
Business
5 minutes
1. First thoughts – word associations
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ACTION
Brainstorm in 3 different Areas
Team 1 Team 2 Team 3
2. Collect the papers of one theme
PeopleIndividual
Environment BusinessPeopleIndividual
Environment BusinessPeopleIndividual
Environment Business
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ACTION
Brainstorm in 3 different Areas
3. Identify areas of opportunity
PeopleIndividual
Environment BusinessPeopleIndividual
Environment BusinessPeopleIndividual
Environment Business
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ACTION
Brainstorm in 3 different Areas
4. Share back
PeopleIndividual
Environment
Business
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Team 1 Team 2
Team 3
ACTION
Brainstorm in 3 different Areas
4. Form teams around areas of opportunity
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Give a name to your team
Team creation
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Who might be your users?
The users
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The user
Teams
Brainstorm
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
User feedback
Business case
P. to validate
P. to express
Reframe
Know the user
Saturday
Jam startsat 9.00h
Be in time so you don’t disappoint your peers by being late
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BARCELONA SERVICE JAM
Don’t forget to
Register your team members at:
planet.globalservicejam.org
Organised by:
Supported by:
GET SOME SLEEP, IT WILL BE A LONG SATURDAY!
Hosted by: