Post on 29-Aug-2014
description
Backlink Analysis
To improve your rankings
These slides and more can be found at http://min.to/backlinkslides
Web Site Advantage
Tony McCreath
Software EngineerWeb Developer
SEOOnline Marketing
What are Backlinks?
nofollow = No PageRank
Link/Anchor text has value
PageRank/Authority has value
And Traffic
How do you find Backlinks?
WHAT DO I DO WITH THEM?
I got backlinks
Find Broken BackLinks
• Create a 301 Redirect to a relevant page• Contact the source to try and get it fixed
They throw away PageRank
Find Redirecting BackLinks
• Contact the source to try and get it fixed• Don’t use 302s, use 301s• Avoid multiple hops
They Leak PageRank
Connect with Fans
• Provide them with reasons to make more links
Who like to link to you
Discover Link BaitAnd repeat it
Find Lost BackLinksAnd get them back
WHAT ABOUT COMPETITORS?
Mwahahahaahhaha
Find Out Their TacticsAnd repeat the good ones
• Quality Relevant Websites & Directories• Where they Interact and How• Who interacts with them• What did they do that attracted links• What keywords/pages do they focus on • Where do they Advertise• Do they do dodgy stuff • Should you report them! (Mwahahahaahhaha)
Find Broken BackLinksAnd steal them
• Reach out and offer an alternative
I’VE BEEN HIT BY GOOGLE!Oooooops
Clean up your gameAnd remove the rubbish
• Talk to Sha (rmoov.com)• Is it a link penalty (Manual or Penguin)• Decide which links are hurting you– Low Trust/Authority/Quality– Some tools help you categorise
• Reach out to get them removed• Add domains or links to the disavow tool• If a manual penalty:– Document everything in details– Submit a reconsideration request
Features of a linkIs it good or bad
• Location (header, content, footer, sidebar)• Page specific or site wide• Authority/relevance of the domain• Commercial or Branded anchor text• Is the page on topic• How deep is the page (from the home page)• Is the page indexed, does it rank• Is it nofollowed• Are there many other links• Co citation, co occurrence!
Domain BuyingIs it worth it!
• Does it have quality relevant link• After buying, will the links disappear• Do the links look paid for• Has the domain been penalised• Will the domain get penalised
SWAT BackLink Checker
http://seo-website-designer.com/SWAT-BackLink-Checker
Thankyou
Tony McCreath
http://websiteadvantage.com.auhttp://min.to/backlinkslides
Web Site Advantage
Questions?tony@WebsiteAdvantage.com.au