Post on 29-Mar-2018
ICSC European Marketing Conference
Back To New Basics Movenpick Hotel Amsterdam City Centre, Amsterdam, The Netherlands
MyForum: Entertainment Studio
ICSC European Marketing Conference
MyForum: Entertainment Studio
Binnaz Dincer, Marketing Director, Multi Amsterdam, 15 May 2014
MyForum: Entertainment Studio
MyForum: Entertainment Studio
GAZIANTEP
ISTANBUL
ANKARA
NEVSEHIR
TRABZON
IZMIR
AYDIN DENIZLI
MERSIN
KAYSERI
MyForum: Entertainment Studio
« the meeting place »
MyForum: Entertainment Studio
Appeal to the young population with a new medium
Make use of emerging trends and technologies
Create a physical and digital meeting place
Link online and offline in one platform
THE REASON WHY
MyForum: Entertainment Studio
OBJECTIVES
Create a new marketing channel
Support center positioning and proposition
Cultivate loyalty
Generate revenue and add value
MyForum: Entertainment Studio
MyFORUM
B2C
B2B
MyForum: Entertainment Studio
Concept store to experience and
try cool new products and brands.
Special events for members:
music, tastings, fashion, art, tech,
pop-ups, competitions etc.
TV studio generating exciting videos
from personal & promotional scale up
to National TV shows.
Check-in & earn points for special
meet&greets, VIP-access etc.
Special events & activities for our
youngest customers.
MyForum: Entertainment Studio
: New Media Service Provider
: Entertainment Asset
MyForum: Entertainment Studio
MYLOUNGE EVENTS
MyForum: Entertainment Studio
GREAT AND
POWERFUL OZ
MOVIE PREMIER
MyForum: Entertainment Studio
EVENTS FOR KIDS
MyForum: Entertainment Studio
CELEBRITY EVENTS
MyForum: Entertainment Studio
MYFASHION CONTEST AN ONLINE & OFFLINE PROJECT
MyForum: Entertainment Studio
MYTALENT CONTEST
MyForum: Entertainment Studio
before
PROMOTION
during
PARTICIPATION
after
IMPRESSION
MyForum: Entertainment Studio
-Viral videos
-Teaser videos & tutorials
-TV commercials
-Corporate films
before
MyForum: Entertainment Studio
Forum İstanbul Extreme Fest 18,900 views
Forum Bornova Digital Campaign 11,650 views
Forum Bornova Digital Campaign 22,500 views
TOP 5
Marmara Forum QR Corridor 5,570 views
iButterfly Viral video 15,132 views
MyForum: Entertainment Studio
during
-Event photography
-Video shooting
-Greenbox events
-Live Broadcasting
MyForum: Entertainment Studio
MyForum: Entertainment Studio
after
-Impression videos
-Impression photographs
-Press copies
MyForum: Entertainment Studio
MyForum: Entertainment Studio
Forum İstanbul Extreme Fest 18,900 views
Forum Bornova Digital Campaign 11,650 views
Forum Bornova Digital Campaign 22,500 views
TOP 5
Marmara Forum QR Corridor 5,570 views
iButterfly Viral video 15,132 views
MyForum: Entertainment Studio
MYFORUM ON EVENTS VIRAL FILMS TV COMMERCIALS AND TUTORIAL VIDEOS IMPRESSION VIDEOS AND PHOTOS GREENBOX EVENTS CORPORATE GREENBOX EVENTS CORPORATE VIDEOS FACEBOOK VIDEOS
MYFORUM LOUNGE EVENTS CELEBRITY PARTIES MYFASHION CONTEST MYTALENT CONTEST