Post on 10-Mar-2016
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Bachelor ofArtsin Communication
Stamford International University 2
Stamford International University 3
In today’s increasingly globalized society, people are
communicating and conducting transactions from
around the globe via a variety of mediums.
The career opportunities in the communication
area are limitless, varied and dynamic, ranging
from journalism and broadcasting, to advertising
and public relations.
Bachelor of Arts
Stamford International University is
one of Thailand’s leading educational
institutions when it comes to preparing
students for careers in this field with
its Bachelor of Arts program in
Communication Arts, Advertising,
English Language Studies, -especially in light of the
increasingly globalized economy
which demands a workforce with
international knowledge and skills.
Students have the option of selecting
from one of the Bachelor of Arts
(B.A.) programs that best meets their
needs, abilities and career goals:
The B.A. International or Bilingual
Program at the Bangkok Campus,
or the Thai or Bilingual Program at
Stamford’s Hua-Hin Campus.
Stamford International University 4
Global Teaching and Learning
Resources.
More Study Aboard and Dual
Degree Opportunities.
World-class programs such as
Laureate English Program
& Laureate Hospitality Programs.
30% of our students are
international students from
over 60 countries at the
Bangkok campus.
Our faculty members come
from all corners of the world.
Diverse International Community
Truly Global Network
STAMFORDINTERNATIONALUNIVERSITY
Real World Experience
As a partner of Laureate International
Universities, Stamford is connected
with 65 universities in 29 countries
and more than 750,000 students
around the world.
Students have access to:
At Stamford, students develop both
academic and practical skills.
Every day is a truly cross-cultural
experience, using real English in
speaking, playing and learning.
Many courses are taught by
professional experts who know
what it takes to prosper in the
industry.
A 480-hour program of corporate
internship is provided to prepare
students to be ready for the real world.
Stamford International University 5
With small class sizes, individualized
attention is given to each student
in a student-centered learning
environment.
Stamford emphasizes student leadership,
giving every student
a chance to shine.
• 29 COUNTRIES • 65 INSTITUTIONS • MORE THAN 750,000 STUDENTS
The Stamford Family Fast-Track
Program with Affordable FeesStamford offers a fast-track program with affordable fees.
Bachelor Degree: 3 - year program
+ 1 semester of internship.
Master Degree: 1.5 - year program (one day per week)
or 1- year full-time MBA program.
Stamford International University 6
Curriculum Structure
Structure and Components International ProgramCredits
1) General Education - Humanities
- Social Science
- Science and Mathematics
- Language
2) Professional Courses
- Basic Core
- Major
- Concentration
3) Free Electives
Total Credits
3511
6
9
9
9630
30
36
6
137
Bachelor of Arts
*Stamford also offers bilingual option. For details, please refer to Stamford’s brochure about our bilingual program.
TourismTourism
Communication Arts. Communication Arts. .
Stamford International University 9
Introduction to Mass Media
Principles and Theories of Communication
Introduction to Photography
Communication in Organization
Publication Production
Storyboarding
Persuasive Communication
Law and Ethics for Mass Communication
Audio-Video Production
Special Project
Language and Culture
Writing for Mass Communication
Digital Photography
Film Appreciation
Computer Graphics and Animation
Advertising and Public Relations Planning
Advanced Public Speaking
Advanced Photography
International Communication
Computer Application in Art
Mass Media and Society
Media Management
Business Presentation
Subject Listfor Communication Arts Specialization
• Broadcast Media Career (Radio, TV, Film producer)
• Studio Art Career / Program Director
• Public Relations / Advertising Manager / Specialist
• Event Organizer
• Editor, Reporter, MC, News Announcer
• Translator / Interpreter
• Web Designer / Script Writer
• Photographer / Multi-media Specialist / Developer
• Business Owner related to media field
Core subjectsfor Communication Arts
Specialization
Electives subjectsfor Communication Arts
Specialization* **
*All 10 subjects are compulsory.
** Students select 10 elective subjects.
Career Opportunities
Stamford International University 11
Introduction to Mass Media
Principles of Advertising
Principles of Marketing
Photography for Advertising
Consumer Behavior
Advertising Creative Strategy
Integrated Marketing Communication
Advertising Production and Management
Law and Ethics for Mass Communication
Special Project
Copy Writing
Digital Advertising
Graphic Animation
Print media production
Persuasive Communication
Presentation Technique
Global Advertising
TVC Production
Advertising and Society
Customer Relationship Management
Advertising Research
Media Planning and Buying
Exhibitions and Events
Subject Listfor Advertising Specialization
Core subjectsfor Advertising Specialization*
Graduates have opportunities to work in
Careers in Advertising
Electives subjectsfor Advertising Specialization**
*All 10 subjects are compulsory. ** Students will need to select 10 elective subjects
Career opportunities
Marketing service agencies, in advertising,
digital media, direct-response and sales
promotion
Business, government and non-profit
organizations with in-house advertising
facilities.
Media (TV and radio stations, newspapers
and magazines) and suppliers
(TV production, radio, print and
new media)
• Advertising Account Executive
• Advertising / Marketing Analyst
• Creative Director
• Copywriter
• Direct Marketing Coordinator
• Media Planner / Media Director
• Marketing Communication Coordinator
• Brand / Product Manager
• Marketing / Media Analyst
• Promotion Coordinator
• Sponsorship Coordinator
• Management Consultancies
Stamford International University 13
Descriptive and Narrative Writing
Advanced Analytical Reading
Writing about Cause and Effect
Persuasive Writing
International Short Stories
English Usage
Inter-cultural Communication
Reading in Modern Viewpoints
Business Presentation
Social Issues in Contemporary Literature
Applied English
Process Writing
Popular Fictions
Writing for Mass Communication
Literature in Films
Nonfiction Literature
Drama as Art and Literature
Advanced Public Speaking
International Negotiations
Advance Business Communication
Readings in Business Communication
Mass Media and Society
Business Report Writing
Creative Writing
Special Project
Subject Listfor English Language Specialization
Core subjectsfor English Language
Specialization
Electives subjectsfor English Language
Specialization
*All 10 subjects are compulsory.
** Students will need to select 10 elective subjects
Career opportunities• English Content Writer
• Translator
• Copy Editor – English Literature
• Writer
• English Language Trainer
• English Teacher/ Lecturer
• Subject Matter Expert English Literature
Stamford International University 14
Activities You can achieve!
Stamford gives students
the opportunity to shine
and participate in various
competitions showcasing
their talents.
Faculty of Liberal Arts student,
Ms. Pattaramon Plinsut, participated in a
KIZUNA Youth-Exchange Project with
Asia-Oceania and North America.
She earned the opportunity to participate in
a 6-month “Study Program and Field Work
Program: Human Resource Development
for Peace-building and Reconstruction
after the Great East Japan Earthquake and
Industrial Restoration in Hiroshima Prefecture,”
giving her real-world, international experience.
A 2nd year student from the Liberal
Arts Faculty, Ms. Sukanda Watnamaom,
won the Princess Ubolratana Rajakanya
Sirivadhana Bbarnavadi Cup
on the 17th of November, 2012.
She took the top prize in the Thai folk song
competition called,
“UMT Award 2012 Singing Contest.”
Employers constantly tell us that poise
and confidence are essential
attributes for success,
which she demonstrated beautifully.
The Bachelor of Arts Program
develops students with career
skills through participation in
various activities, which allow
them to gain real, practical
experience, and show off their
skills and capabilities.
Stamford International University 15
Communication Arts students,
Ms. Natcha Tuwichien,
Ms. Patchareeya Tuwichien,
and Ms. Papimon Thongkam,
from the Faculty of Liberal Arts,
joined the Singha Sang San TV 7
Project.
The team, “I Style,” qualified for
the final 16th round and received an
award for their project.
They went on to join the Kantana
Production Camp from August 16-18,
2012. The students gained teamwork
and communication experience that
was tested in a national arena.
Stamford students participated in “The 8th European Union
Thailand National Inter-Varsity Debate Championship 2012”.
All six students,
Ms. Hataichanok Chantaluksuk; Ms. Lecticia Munguambe;
Mr. Thawonsiri ThaweePira; Mr. Fernando Parrella;
Mr. Gerald Uwalaka; Ms. Alexandra Rose
were recognized for their performance. The competition
provided valuable experience to demonstrate their job-ready
English language, debate, rules of conduct, presentation
and body language skills and techniques.
Creative Writing students in
Mr. Declan O’Sullivan class had
stories published on a New Asian
Writing website: Online Asian
Literary Community, which
publishes stories written by
people of any nationality, as long
as the stories include an Asia
theme. This students’ success
was a huge achievement, as the
ability to clearly communicate
in writing is one of the most
important skills one can possess
in today’s globalized world.
Stamford 1st year students,
Mr.Teejuta Prasatkeaw and Ms.
Supitsara Chompoosri, supported by
Dean of Faculty of Arts in
Communication, Ms. Veerawan,
competed in the semi-final round of
the 13th Higher Education Oratorical
Speech in Thai Language Contest 2012
organized by the Chulalongkorn
University Alumni Association.
The contest provided invaluable
real-world public speaking experience
and students benefited from the
judge’s constructive advice on how to
improve their public speaking skills
deemed an essential attribute for
successful future careers.
Director of Faculty of Communication Arts
Stamford International University 17
I have decided to come to Thailand
because I’m looking for new challenges
and I love the Thai culture, Stamford
International University is my choice
of University because it is not too
big and the environment here is very
friendly and supportive. I like studying
Introduction to Communication Arts
subject because it provided me a
strong foundation in Communication
Arts. I am inspired to work for media
relating to sports in the future.
Mr. Shayan Soltani,Student, Sweden
I am so impressed with the learning
environment and the program here
you learn so much while enjoying
what you do best. In the years I spent
at Stamford, I had invaluable experiences
making friends in my classes from
France, England, Australia and
Madagascar. It’s like WOW! In the
Communication Arts program, I enjoy
learning about Photography, Film as
well as Public Speaking. Everything
I learn here, from the classrooms
or my internship program, it’s all so
useful for my future career.
Ms. Joyze, Student Communication Arts
English is so important today. This
is one of the reasons I choose to join
Stamford. Then, once I began studying
here I came to love it a lot - I love the
supportive environment, the friendship,
the lecturers’ continuous support.
I learned to develop more confidence
speaking English and contributing to
class discussions, which helped to
further develop my personal skills.
This is so important no matter what
kind of career you might end up with
in the future.
Ms. Keaw, Student Communication Arts
I actually just joined Stamford as
a Communication Arts student. At
first, I was nervous about the English
test, nervous about the new
environment and so many other
things as a new student…but it’s
not as difficult as I thought! Here,
with the smaller class sizes you
get participation as well as support
from your lecturers and classmates.
I strongly believe that Stamford can
provide me with a good basis for
further continuing my studies in an
international program aboard.
Ms. Mod, Student Communication Arts
Stamford International University 19
AdmissionsRequirements
AdmissionsCalendar
High School completion or
equivalent official transcripts
(GED, IGCSE)
Applications may be sent in round the year.
Intake occurs during 3 terms:
• Term 1 - June
• Term 2 - October
• Term 3 - February
For admissions into
International Bachelor’s
Degree Program, students are
required to take a placement test
and must pass Level 4
of the Laureate English Program
exam. Alternatively, students can
submit any one of the following
English Proficiency Test Scores:
-TOEFL - with a minimum score
of 550 (Computer-based: 187)
-IELTS - with a minimum score
of 5.5
Students who do not achieve the
required English placement test
score will be required to attend the
Laureate English Program prior
to enrolling in Stamford’s
international degree programs.
High School Completion Certificate
Official Transcripts
Stamford Application Form
Three recent passport-sized photographs (taken within last 3 months)
Citizen ID (Thai nationals) or Passport
English Proficiency Test Score
What to submit When applying….