TRANSFORMING+TECHNOLOGY+INTO+BUSINESS++

+COMPANY+PRESENTATION+

2014+

www.bspotconsul,ng.com/ 3/

B+Spot+helps+its+clients+turn+great+technology+ideas+into+great+business+opportuniIes.++

+We+focus+on+organisaIons+that+have+

technologyNrelated+products+and+services+and+we+support+them+in+becoming+more+successful.+

+

We+understand+that+turning+technology+ideas+into+commercial+opportuniIes+is+difficult++

4/www.bspotconsul,ng.com/

It+can+be+challenging+to+submit+ourselves+to+feedback+

Our$ideas$are$our$ideas$and$we$inherently$can$end$up$believing$they$are$great$for$others.$$A$posi9ve$move$is$to$invite$someone$

neutral$in,$in$order$to$have$unbiased$feedback.$$$

Time+is+precious+and+it+needs+to+be+spent+on+core+business+

Some9mes$we$simply$lack$9me.$$Preparing$new$technologies$for$the$market$is$a$9me?consuming$effort$and$we$may$lack$the$9me$rela9ve$to$the$may$

other$priori9es.$$$

We+may+not+understand+the+market+dynamics+

Analysing+opportuniIes+from+the+outsideNin+(market+first)+is+difficult+enough,+especially+when+moving+into+new+spaces.++Using+experts+

can+be+more+effecIve+than+building+the+internal+capability.+++

We+cannot+all+be+masters+of+all+things+Innova9on$and$technological$excellence$are$not$the$same$as$business$planning$and$marke9ng.$$We$may$lack$the$

rights$skills$and$experience.$

We+may+need+to+convince+others+Whether$it$is$an$internal$boss,$or$an$external$

investor,$people$want$re?assurance$in$order$to$be$able$to$commit$the$required$resources$and$

some9mes$this$needs$to$be$given$by$a$3rd$party.$$$

To+help+companies+address+these+challenges+we+have+3+services+

5/www.bspotconsul,ng.com/

CONSULTING+

MARKET+INTELLIGENCE+(MI)+AND+MI+

OUTSOURCING++

TRAINING+

6/www.bspotconsul,ng.com/

!  Is#there#a#market#for#my#concept#and,#if#so,#where#is#it?#

!  Can#my#concept#be#compe88ve#and#compelling#to#customers?#

!  How#much#can#I#expect#to#generate#in#review#and#margin?#

•  How#will#I#differen8ate?#•  How#will#I#sell#my#offer?#•  What#do#my#customers#actually#

want?#•  How#will#I#measure#my#

performance#and#success?#

•  Do#I#have#the#right#organisa8on#design?#

•  Do#I#have#the#appropriate#func8ons#and#processes?#

•  Have#I#created#the#right#incen8ves#and#dealt#with#poten8al#conflicts?#

•  Customer$Needs$Analysis$•  Compe99ve$Assessments$•  Complete$Market$Assessments$•  Business$Opportunity$Evalua9ons$

•  Business$Plan$Development,$$•  Sales$Strategy$Defini9on$$•  Value$Proposi9on$Crea9on$

•  Organisa9onal$Reviews$and$New$Organisa9onal$Designs$

•  Func9on$and$Process$Design$•  Implementa9on$and$Project$

Management$Services$

CONSULTING# ConsulIng+Services+aim+to+provide+specific+deliverables+to+address+specific+challenges,+within+a+defined+period+of+Ime+and+a+fixed+budget+

1.+Evaluate,+establish+

prioriIes+and+take+“go+/+no+go”+decisions++

2.+Design+the+offer+and+pave+the+way+for+successful+launch+

3.+Ensure+customers+will+get+the+right+experience+

7/www.bspotconsul,ng.com/

Bespoke++MI+Studies+

•  When#clients#wish#to#study#a#specific#topic,#we#will#define#the#scope,#deliverables,#methodology,#8melines#and#required#resources#with#you.#

•  We#deliver#within#a#fixed#period#and#to#a#fixed#budget.##•  The#deliverables#are#100%#oriented#to#your#needs.#

•  We#will#periodically#propose#topics#of#study#that#we#believe#are#sufficiently#relevant#that#a#number#of#companies#may#simultaneously#be#interested#in#funding#the#study.###

•  We#take#care#to#ensure#that#each#company#that#par8cipates#receives#a#part#of#the#output#that#adapts#the#study#findings#to#its#individual#context.#

MulINClient++MI+Studies+

MI+Outsourcing+•  Not#all#companies#want#to#(or#can)#have#their#own#internal#MI#

capabili8es.##•  #We#offer#a#flexible#outsource#solu8on#to#ensure#you#are#able#to#tap#into#

dedicated#resources#without#the#need#to#take#on#dedicated#inThouse#staff.##

MI#AND#MI#OUTSOURCING# MI+is+a+fundamental+aspect+of+a+company´s+on+going+efforts+to+remain+compeIIve,+especially+in+fastNmoving+

technology+markets+++

8/www.bspotconsul,ng.com/

TRAINING# We#provide#Training#Services#to#help#people#and#organisa8ons#develop#important#and#pragma8c#skills#that#can#be#applied#immediately##

The$cliché,$“Garbage$in,$garbage$out”$helps$to$explain$why$this$topic$should$be$of$interest.$$Robust$research$is$the$backbone$of$any$decision?making$process.$$$

Research+Skills+and+Methodologies+

Our$training$is$based$on$best$prac9ces$gleaned$from$our$years$of$consul9ng$and$

research$work.$

PresentaIon+Skills+

Beyond$great$research$and$great$analysis,$should$you$wish$your$ideas$to$be$understood,$$$comes$the$need$to$know$how$to$build$and$

deliver$great$presenta9ons.$$$These$training$courses$focus$on$the$use$of$different$presenta9on$tools$(yes,$including$PPT!)$and$on$the$skills$required$to$get$your$

message$home.$

Analysis+Skills+and+Methodologies+

The$ability$to$handle$diverse$qualita9ve$and$quan9ta9ve$analysis$

methodologies$will$help$shape$a$powerful$decision?making$framework.$$

$$Analysis$is$about$focusing$on$the$key$issues$and,$from$there,$developing$

conclusions$that$maYer$to$the$business.$

www.bspotconsul,ng.com/ 9/

Our+approach+is+about+to+team+up+with+you+in+order+to+deliver+on+our+of+technologyNtoNbusiness+transformaIon++

Only work in areas where we have EXPIRIENCE – we need to bring

something new to the table/

ENGAGE closely with your team members because of the amazing

value they bring

Approach each project in a UNIQUE way, avoiding off-the-shelf tools and methodologies

CHALLENGE, not allowing foregone

conclusions to dictate the outcome

Explicitly PARTNER with and, where relevant, involve experts in

different fields to enrich the experience our clients have when

working with us

Don´t just let “numbers speak for themselves” – we bring context and strive to EXPLAIN

10/www.bspotconsul,ng.com/

HIGH TECH

IT & TELECOMS

HEALHCARE & LIFE

SCIENCE FINANCIAL SERVICES

DEFENCE & POLICE

ENERGY & UTILITIES

RENEWABLE ENERGY

AU

TOM

OTI

VE &

TR

AN

SPO

RTAT

ION

ONLINE SERVICES & RETAIL

ELECTRONICS & COMPUTERS

WEB & BIG DATA

CYBER SECURITY

Our+industry+experience+is+extensive+…++

11/www.bspotconsul,ng.com/

…+and+have+significant+internaIonal+experience++

Payment//solu,ons/

Cyber//Security/

High/Tech/

Telecoms/and/IT/

Healthcare/StartFup/support/

IT/solu,ons//

Telecoms/

Consumer/goods/

Telecoms/

Big/Data/

Retail/

Retail/

Electronics/

Cyber//Security/

IT/solu,ons//

Automo,ve/

IT/solu,ons//

Healthcare/

Healthcare/

Defence/ Manufacturing/

TExamples#of#previous#projectsT#

Telecom/Financial/Services/

Cyber//Security/

Gov/

Financial/Services/

Financial/Services/

Telecoms/

IT/

Many+of+B+Spot´s+clients+remain+long+term+partners++(selected+tesImonials)+

12/

Beatrice$worked$with$us$(at$Quin9les)$as$we$looked$to$expand$our$services$into$the$Russian$Federa9on.$She$proved$to$be$excellent$at$iden9fying$the$right$strategy$and$at$understanding$our$poten9al$customer$base.$The$output$from$her$work$was$excep9onal.$Her$experience$in$mul9ple$industries$and$geographies$makes$her$a$true$asset$for$those$seeking$to$expand$geographically,$form$alliances$and/or$build$their$product$or$service$por]olio.$Beatrice$is$as$innova9ve$as$she$is$experienced.$She$brings$forward$mul9ple$op9ons$to$the$table$when$addressing$issues,$which$is$extremely$valuable$as$markets$and$business$models$develop.//Jack$Pearson,$Managing$Director$$and$CAO$Alliance$Development$$Interna9onal$

B$Spot$worked$with$us$over$a$period$of$6$months$to$design$the$strategy$and$business$model$for$a$poten9al$Big$Data?oriented$technology$that$we$wish$to$leverage$more$intensely.$They$helped$us$understand$the$market$and$business$dynamics$surrounding$our$technology$and,$beyond$delivering$the$tangible$outputs,$she$has$created$an$immense$amount$of$energy$and$excitement$within$the$team$because$we$can$now$see$possibili9es$that$we$can$could$not$before.$B$Spot’s$work$was$truly$excellent$–$both$in$the$analy9cal$as$in$the$qualita9ve$aspects$–$and$it$is$evident$that$they$are$passionate$about$understanding$the$business$poten9al$of$technology.$The$project$they$did$for$us$has$been$one$element$defining$what$will$be$a$major$turning$point$in$our$company.$We$will$gladly$work$with$B$Spot$again.//Xabier$Mitxelena$Ruiz$CEO$S21sec/

We$have$been$working$with$B$Spot$over$a$period$of$5$months$to$design$our$global$market$entry$strategy$for$a$new$innova9ve$test$solu9on.$We$were$looking$for$support$by$an$experienced$consultant$company$to$steer$the$marke9ng$study$and$to$ensure$consistent$delivery$of$a$complete$go?to?market$plan$in$a$9mely$manner.$B$Spot$has$been$outstanding$in$their$capacity$to$grasp$the$complexity$of$our$evolving$ecosystem,$to$challenge$our$ideas$and$to$manage$the$process$of$building$the$business$case$with$stakeholders$within$the$company.$I$have$been$delighted$by$the$professionalism$and$high$quality$of$their$work$performed,$which$turned$out$to$go$beyond$our$original$expecta9ons.$I$would$be$pleased$to$work$again$with$B$Spot.$//Vincent$Poty,$Head$of$Strategy$and$Corporate$Development$at$FIME/

beatrice@bspotconsulIng.com+www.bspotconsulIng.com++44+208+144+2130+