Post on 19-Aug-2015
AXE: One Night OnlyUnderground Arts; Philadelphia, PA
October 25, 2013
THE VENUE:Underground Arts is a new 600 capacity basement venue located in North Philadelphia. It has a great ambience for any party with its cool dim lighting and multiple bar areas. It is perfect for intimate shows of all genres. Underground Arts offers a setting for a wide variety of performance types – theater, performance art, music, comedy, poetry, dance, etc. The ultimate goal of Underground Arts is to provide an outlet for talented, emerging, often experimental, struggling artists to have their voices heard, develop a following and, ultimately, to be able to make their livings from their art.
THE DEMOGRAPHIC:The demographic of people that came out for Philly’s Axe ONO seemed to be mostly college age males and females with a good mix of each. Most seemed to be die hard hip hop fans but there were also some that just wanted to see what was going on at this exclusive party. They all dressed in their prime party attire despite the cold and everyone was buzzing about the artists and having a good time all night.
THE SHOW:I arrived at the venue about an hour before doors and people were already lining up outside, eager to be the first ones into the party. I passed out tickets to the winners of the contest I coordinated with the Daily Beat blog and The Correspondence blog and they all showed up early to claim their tickets. Before doors the line was even around the block. Once we went inside Underground Arts, the venue was decked out with Axe banners, projectors, promo materials, and cool mood lighting. DJ Spinking immediately got the crowd going as everyone piled in and started to loosen up. There was steady excitement from the crowd throughout the party, enhanced only by the performances of guest artists Meek Mill and Wale. Meek Mill took the stage first and the crowd was screaming along and jumping up and down to his tracks. Wale’s set was later but also a highlight for partygoers.
AXE: ONO Philadelphia Video 1- Meek Mill
Ticket Allocation
THE SOUNDS OF MARKET STREET RECORDS- 20 PairsUrban music oriented independent record store
UBIQ- 38 PairsHip sneaker and clothing store catering to urban demographic
PHILLY STYLES- 5 PairsBarbershop
CITY BLUE- 5 PairsMen’s clothing store
SAMSUN ATHLETICS- 8 PairsShoe store
AMERICAN APPAREL- WALNUT STREET- 10 PairsHip clothing store, focuses on basics in many colors, popular for costumes and parties
DR. MARTENS- WALNUT STREET- 10 PairsBoot and shoe store
DAILY BEAT- 10 Pairs(http://daily-beat.com) Urban music blog, partnered for ticket giveaway;
THE CORRESPONDENCE- 2 Pairs(http://www.thecorrespondencemusic.com)Drexel music industry student run music blog, partnered for ticket giveaway
ASSORTED INDIVIDUALS- 12 PairsUrban music trendsetters and interested individuals in Rittenhouse Square Park
I also recommended that the AXE Reps hit up a well-known Thursday night party “No New Friends” at the Saint Lazarus bar in North Philly to give out tickets. I hooked them up with my friend who was DJing and they said it was a success and they had passed out around 33 pairs.
https://www.facebook.com/events/156990141177605/
Online Promotion for Ticket Giveaways
SOUND OF MARKET RECORDS
FACEBOOK: Philadelphia Sony Music Group- 256 Membershttps://www.facebook.com/groups/140560339327299/
FACEBOOK: Sound of Market Record Store Page- 2,195 Likes
https://www.facebook.com/pages/SOUND-OF-MARKET-RECORD-STORE/310574818244
1 Like, 1 Share
UBIQ
FACEBOOK: Philadelphia Sony Music Group- 256 Membershttps://www.facebook.com/groups/140560339327299/
AMERICAN APPAREL- WALNUT STREET
FACEBOOK: Personal Page- 1,135 Friends2 Likes
INSTAGRAM: Personal Account- 409 Followers@carmicvision
9 Likes, 6 Comments
DR MARTEN- WALNUT STREET
FACEBOOK: Personal Page- 1,135 Friends2 Likes
FACEBOOK: Philadelphia Sony Music Group- 256 Membershttps://www.facebook.com/groups/140560339327299/
8 Comments
DAILY BEAT BLOG
DAILY BEAT: Axe ONO Ticket Giveaway Posthttp://daily-beat.com/ticket-giveaway-axe-one-night-only-philadelphia/
FACEBOOK: Daily Beat Page- 5,108 Likeshttps://www.facebook.com/beacondailybeat
13 Likes, 25 Comments, 21 Shares,
FACEBOOK: Personal Page- 1,135 Friends
FACEBOOK: Philadelphia Sony Music Group- 256 Membershttps://www.facebook.com/groups/140560339327299/
FACEBOOK: Drexel University Class of 2015/2016 Group- 1,418 Members
FACEBOOK: We LOVE PHILLY MUSIC Group- 2,514 Members
FACEBOOK: Philadelphia Hip-Hop Group- 2,358 Members
THE CORRESPONDENCE MUSIC BLOG
THE CORRESPONDENCE: Axe ONO Contest Posthttp://www.thecorrespondencemusic.com/post/64827611292/contest-axe-one-night-only
FACEBOOK: The Correspondence Page- 552 Likeshttps://www.facebook.com/theCmusic
1 Like, 1 Share
TWITTER: The Correspondence- 158 Followers@TheCMusic
TWITTER: Personal Account- 268 Followers@carmicvision
TUMBLR: Reblog on Personal Account- 172 Followers
AXE: One Night OnlyUnderground Arts; Philadelphia, PA
Market Set-Up
INDEPENDENT RETAIL/ LIFESTYLE ACCOUNT VISIBILITY: BOOT & SADDLE BAR BRIDGE SET SOUNDS CITY BLUE CORSA PHILLY STYLES JEAN’S CAFÉ REPO RECORDS RETRO SAMSUN ATHLETICS SOUNDS OF MARKET STREET RECORDS THE BEAN CAFÉ UBIQ
BOOT & SADDLE
BRIDGE SET CITY BLUE
CITY BLUE
CORSA PHILLY STYLES
JEAN’S CAFÉ
REPO RETRO
SAMSUN ATHLETICS
SAMSUN ATHLETICS
SOUNDS OF MARKET ST THE BEAN CAFÉ
UBIQ
AXE: One Night OnlyUnderground Arts; Philadelphia, PA
Market Set-Up
DREXEL UNIVERSITY CAMPUS VISIBILITY: URBN CENTER- WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN MIKEY’S BAR & GRILL 30th STREET STATION PORCH
URBN CENTER:
MIKEY’S BAR & GRILLE:
30th STREET STATION:
AXE: One Night OnlyUnderground Arts; Philadelphia, PA
Market Set-Up
ONLINE PROMOTION: FACEBOOK TWITTER INSTAGRAM VINE
FACEBOOK: Personal Page- 1,135 Friends
FACEBOOK: Personal Page- 1,135 Friends
5 Likes
FACEBOOK: Personal Page- 1,135 Friends
1 Like
FACEBOOK: Personal Page- 1,135 Friends 4 Likes 1 Comment
1 Like
FACEBOOK: Personal Page- 1,135 Friends2 Likes
FACEBOOK: Personal Page- 1,135 Friends1 Comment
FACEBOOK: Philadelphia Sony Music Group- 256 Membershttps://www.facebook.com/groups/140560339327299/
FACEBOOK: AXE ONE NIGHT ONLY: Philadelphia Eventhttps://www.facebook.com/events/520116088077306/
FACEBOOK: Drexel University Events & Parties Group- 3,462 Members
FACEBOOK: Philadelphia Music Scene Group- 326 Members
FACEBOOK: Philly Music Scene Group- 429 Members
FACEBOOK: Philadelphia Nigh Life Group- 2,063 Members
FACEBOOK: Electronic Music Philly Group- 344 Members
FACEBOOK: Philly music scene Group 491 Members
FACEBOOK: Philly Music “LIVE”- 2,291 Members
FACEBOOK: Philadelphia Recording Community Group- 2,287 Members
FACEBOOK: Philadelphia DIY Collaborative Group- 580 Members
FACEBOOK: PHILLY EDMC Group- 544 Members
FACEBOOK: 4Corners Promotions (Philadelphia) Group- 405 Members
FACEBOOK: Philly Hip Hop Music and Video Group- 1,256 Members
FACEBOOK: We LOVE PHILLY MUSIC Group- 2,515 Members
TWITTER: Personal Account- 256 Followers@carmicvision
INSTAGRAM: Personal Account- 409 Followers@carmicvision
6 Likes
VINE: Personal Account- 144 Followers