Presented bySarang Banubakde Parth NagarVarun Balakrishnan Geetika MahajanSaurabh Mhase Avinash.V

Warren Avis

1946

Corporate office in the UK

1960

Zeda Car Rental & Tours

Introduction of ‘Wizard’

1967 1970 1970-1990

Glen Van Heerden

1999

Entry into India

Barloworld limited

2005

Zipcar

2013

Largest licensee outside USA

HISTORY

1980s

Transportation

Car Rental

AVIS Access,Assist

Venture into Tourism

TOTAL PRODUCT CONCEPT

Highly attractive Moderately Attractive

Low Attractiveness

Hotels

Natives

Travelers

Events

Business

Segmentation Table

High number of Services Offered

Low number of Services offered

High Geographical presence

Low Geographical Presence

Avis India

Car rental India

Clear car rental

Orix India IndiaRentACar

PositioningMap

Subsidiaries

• AVIS Rent a Car is a subsidiary of Avis Budget Group

• Budget Truck rental• Zipcar• Payless Car Rental

AVIS

Chauffeur Drive Luxury Cars

Point 2 Point

Re-fueling services

Truck Rental

Coach Charters

Mini leaseSelf drive

Avis Assist

Avis Access

Avis e-Toll

Fleet Accident

Management

Car Mall - Used Car

Sales

Product& Services

Place :• Highest Geographical Presence in the world• Wide range of inventory : Avis purchases on

average 21,000 cars per year• Accessible at Airports, Hotels and the world wide web

Promotion :• Traditional Advertising and Slogans• Avis Derby – Participation in high-profile event sponsorships

1. Nedbank Golf Challenge2. Women’s World Cup of Golf3. SA Tennis Open

• CSR Programmes – ‘Avis Cares’,Recycling of water• Joint Ventures with British Airways,Lufthansa,Jet

Airways,Radisson,Oberoi Hotels,SBI and American Express• Avis Loyalty Programme – ‘Avis First’

Pricing Strategies: • Dynamic

1. Hourly and Daily2. Weekly and Monthly3. e-Toll

• Discounts and special packages• Favored pricing for the customers for

ventures Avis is associated with

Recent Developments

• Acquired Zipcar in January,2013.• Opened two new Avis locations in Goa and

Amritsar• Buys the sixth largest car rental ‘Payless Car

Rental’ for $50 million cash

Strategies to Improve growth in India• Adopt Mainstream Strategy• Improve on their advertising • Geographical penetration in other cities• Venture into the tourism sector

Thank You