Avis - Rent a Car
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Transcript of Avis - Rent a Car
Presented bySarang Banubakde Parth NagarVarun Balakrishnan Geetika MahajanSaurabh Mhase Avinash.V
Warren Avis
1946
Corporate office in the UK
1960
Zeda Car Rental & Tours
Introduction of ‘Wizard’
1967 1970 1970-1990
Glen Van Heerden
1999
Entry into India
Barloworld limited
2005
Zipcar
2013
Largest licensee outside USA
HISTORY
1980s
Transportation
Car Rental
AVIS Access,Assist
Venture into Tourism
TOTAL PRODUCT CONCEPT
Highly attractive Moderately Attractive
Low Attractiveness
Hotels
Natives
Travelers
Events
Business
Segmentation Table
High number of Services Offered
Low number of Services offered
High Geographical presence
Low Geographical Presence
Avis India
Car rental India
Clear car rental
Orix India IndiaRentACar
PositioningMap
Subsidiaries
• AVIS Rent a Car is a subsidiary of Avis Budget Group
• Budget Truck rental• Zipcar• Payless Car Rental
AVIS
Chauffeur Drive Luxury Cars
Point 2 Point
Re-fueling services
Truck Rental
Coach Charters
Mini leaseSelf drive
Avis Assist
Avis Access
Avis e-Toll
Fleet Accident
Management
Car Mall - Used Car
Sales
Product& Services
Place :• Highest Geographical Presence in the world• Wide range of inventory : Avis purchases on
average 21,000 cars per year• Accessible at Airports, Hotels and the world wide web
Promotion :• Traditional Advertising and Slogans• Avis Derby – Participation in high-profile event sponsorships
1. Nedbank Golf Challenge2. Women’s World Cup of Golf3. SA Tennis Open
• CSR Programmes – ‘Avis Cares’,Recycling of water• Joint Ventures with British Airways,Lufthansa,Jet
Airways,Radisson,Oberoi Hotels,SBI and American Express• Avis Loyalty Programme – ‘Avis First’
Pricing Strategies: • Dynamic
1. Hourly and Daily2. Weekly and Monthly3. e-Toll
• Discounts and special packages• Favored pricing for the customers for
ventures Avis is associated with
Recent Developments
• Acquired Zipcar in January,2013.• Opened two new Avis locations in Goa and
Amritsar• Buys the sixth largest car rental ‘Payless Car
Rental’ for $50 million cash
Strategies to Improve growth in India• Adopt Mainstream Strategy• Improve on their advertising • Geographical penetration in other cities• Venture into the tourism sector
Thank You