Automated EngagementElectronic Receipts and the Future of Geo

Tyler Bell @twbellWhereConf 2012

The Costanza Wallet

Consider the Humble Receipt…

Usually Retained for

•Expense Reporting

•Returns

•Exchanges

•Credit card purchase verification if you really have your act together

Usually Go in the Bin

Quantified Self, Consumer Engagement

Receipts are a singular, massive, & almost-wholly unexploited resource of engagement data

A Huge Source of Engagement Data

Receipts are Touchpoints between two spheres of activity

The Business

The Consumer

• Retailers & Merchants

• 'Structured Inbox' Initiatives

• Credit Card Companies

• Mobile Payment Mechanisms

To whom do we look for Innovation

• Retailers & Merchants

• 'Structured Inbox' Initiatives

• Credit Card Companies

• Mobile Payment Mechanisms

To whom do we look for Innovation

Only a few retailers provide electronic receipts

PDF FFS

HTML

Structured Table

Microdata/Markup

• Retailers & Merchants

• 'Structured Inbox' Initiatives

• Credit Card Companies

• Mobile Payment Mechanisms

To whom do we look for Innovation

http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/hotmail-declares-war-on-graymail.aspx

I am in UR Inbox, Killing UR D00ds

Lemon

Eyeona

ShopSanity

Slice

Shoeboxed

• Retailers & Merchants

• 'Structured Inbox' Initiatives

• Credit Card Companies

• Mobile Payment Mechanisms

To whom do we look for Innovation

MerchantMerchantAccount

PaymentNetwork

CardIssuer Cardholder

Electronic payments

• Retailers & Merchants

• 'Structured Inbox' Initiatives

• Credit Card Companies

• Mobile Payments Mechanisms

To whom do we look for Innovation

Mobile Payments:

For the first time in history users will [in principle]

have access to their own purchase history in

structured, digital format

As Users:

We must demand control of this information

As Developers:

We must ensure that this information is employed responsibly for the user's

betterment

Receipt Data will be the next Battle

Remember Fire Eagle? User control over 3rd party consumption

Long Live Data

Tyler Bell@twbell

tyler@factual.com