Post on 30-Aug-2020
AUTOMATEDCAMPAIGN
AUTOMATE CLIENT & CANDIDATE CAMPAIGNS
BUILDING
How To Set Up The Tool.
How To Set Up automated email campaigns for candidates.
How To Set Up automated campaigns for clients.
Detail “How To Set Up” the campaigns. Not creating the content of the campaigns.
The Objec7ve
THE PROBLEM
Contact Candidates / Clients Once On
Phone or Online With Broadcast Mail1
When We Do Follow Up -‐ It Is Manual2
Follow Up Is Not Personal (Clearly
broadcast)3
Follow Up Is Messy & Hard To Organise3
No Idea On Who Is Hot & Not4
We Take A ScaOergun Approach5
THE PROMISE
From Manual To Automated Inbound Follow Up1
From Manual To Automated
Outbound Campaigns (MPC/Call etc)2
Follow Up Automa7cally With Those Who Are
Interested, Click On a Job On Site etc3
5 HOT PRINCIPLES
Think “Smarter” Not “Harder”1
Build Your Database2
Clean Your Database3
Personalise Data4
Toolkit Versus Toolbelt5
3HOT PRINCIPLES THE SOLUTION
Know Your Market Size & Grow
Client & Candidate Database If Required 1
Upload Clients & Candidates Into Separate Lists2
Spec The Campaigns3
Create The Messages4
Set The Automa7ons5
THE TOOL: ACTIVE
CAMPAIGN
ACTIONS